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AQA Marketing Essay

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Introduction

Year 10 Media GCSE Essay 1: Advertising and Marketing What is marketing? Marketing is the technique that is used to attract, persuade and satisfy consumers in order to buy a product. Firstly an organization or Brand first determines what its potential customers would like, and from that, they make the product. This can be called Market Research, as they gather in all the possible desires of a potential customer, before making a decision on how to make the product from what they have gathered. An Organization will then find a way for their product to be seen or known by people, by promoting it. Advertising is the technique that is used to persuade and attract customers to a product. It is a good way to reach people to catch their attentions on a specific product. This is a key factor for marketing to be successful, as the more people are interested in the product, the more people will buy them, which means more profit and success. Finally marketing has to control the cost of a product wisely as it is vital that the chosen price is related to the target audience. What are the 4ps? For a marketing plan to be successful, the uses of the four "Ps" are useful As they cover all the areas of marketing. * Product - Design? Colour? Style? Name? Packaging? Presentation? The Actual product has to be good enough to satisfy the target audience. * Price - Free? Cheap? Expensive? ...read more.

Middle

Nike also takes price into consideration, as they think about what would be the suitable price for their target audience. Why would they make trainers �300 if their target audiences are unemployed people? It is important for a brand to take price into consideration. Nike or any other Brand would think about the possible locations where their products can be bought. This is important as it has to be a place that is popular and linked to what the product is. Nike trainers can be bought at popular places such as JJB and Sports world where most of their target audience go, which means that they will be easily accessible to the product. Finally a brand must think about how their products are going to attract the target audience. Brands do this by promotion. Adverts, Magazines, TV, or newspapers are ways to promote a product. This is helpful to a brand's marketing as it will increase the popularity of their products. In conclusion, brands such as Nike are responsible for the selling of their products, as they attempt to make it successful, by marketing. They always take the 4ps into consideration as it is really helpful to help the selling of their products. Types of Research Used in Marketing Before a brand may make a product it needs to find out who the target audience is. A brand uses two types of research to decide the target audience. ...read more.

Conclusion

For example the woman is wearing a black men's shirt (denotation), which is to show that the whole theme of the advert is for women to have an independence from men (connotation). The woman has red fingernails (denotation), and with the look on her face shows that she is evil, with desire and passion (connotation). The woman is leaning on a couch with her legs wide open (denotation) to show that she is ready for sex but she is kind of blocking the path with a torch, to show that no one can go towards their (connotation). The advert has the perfume bottle on her left (denotation) which shows that it is that perfume which is acting on her, which means that if the audience has quite a similar appearance to the woman in the advert, then you should get the perfume (connotation).So all of these denotations had been thought about by the brand in order for the target audience to have some particular connotations in their head, used to attract them to the product. This is an advert that advertises a new J'adore Dior fragrance. The brand that made this advert also thought about which Denotations with their Connotations to be on this advert. Doing that helped them know how to make the advertisement in order for the specific audience to be attracted to it. The color theme of the whole advertisement is obviously gold, as this may be used to explain that the perfume is precious or is aswell as expensive. ...read more.

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