• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Compare the way in which two adverts seek to persuade their audiences

Extracts from this document...

Introduction

Compare the way two adverts seek to persuade their audiences to buy their products. I will be analysing two different display adverts and comparing the techniques they use to draw potential buyers in. The cosmetics industry often uses models in their advertisements to make the audience want to buy their products. These Customers tend to buy the product in order to try and look as beautiful as the ones modelling the product. I picked two cosmetics adverts, however on of them is for a hair related product and the other is for make up. I did this because I wanted to see how the two would differ in their advertising methods. My first advert is for a Ghd strraighteners travel bag, and my second is for Bourjois 'non-sticky' lip gloss. The Bourjois advert consists of a model with her hair parted in such a way that it covers the top half of her face exposing her lips which appear to have the lip gloss being advertised on. This is a very dramatic advert to look at and really draws the eye, which I think is something all advertisers seek to achieve when creating advertisements. The large white strip in the bottom third of the page draws the eye first in my opinion which is a good thing because this is the section where it actually explains what the product is and what it does. ...read more.

Middle

Also, the slogan 'thou shalt not...' gives a sense of command and authority as if the Ghd trend is something to be obeyed. This slogan is located in the top left hand corner and the logo is in the bottom right hand corner there is a small description in the bottom left and a burst of colour, amber browns and oranges. The eye line previously discussed is also present here, going from the slogan, through the product, and down to the company logo in the bottom right hand corner. The colours used, ambers, golds, browns, oranges and reds are all colours used often in the media industry to give a sense of warmth, however in this instance I feel it is more of a smouldering, glowing feeling the creators of this advert were after. This is a very powerful advert with many obvious and striking features as well as some hidden subtleties. The model has a fierce expression on her face and looks mildly aggressive but at the same time somehow appealing and inviting. I think she is made to look larger than the plane behind her in the picture in order to give the impression of power, which adds to the effect the face expression, has. ...read more.

Conclusion

Both models have been made to appear as of they have turned a few heads with their product IT CONSISTS OF A MODEL, SEEMINGLY, the dramatic parting of the hair in the bourjois advert, and the sense of superiority in the second, making their product appear to have a real impact, so any potential customers can hope to achieve the same effect. Both adverts are fairly simple as well which I think is important, over crowding an advert makes it an effort for a reader to look at. When looking at adverts, consumers don't want to know everything they just want to know what it does and what it is and who manufactures it. These two adverts do that well. There is no escaping the fact that, yes, advertisement have been known to be deceptive, after all most of the time they are trying to sell us things we simply don't want or need, but these two adverts come across as quite the opposite-honest and informative. So although to look at these adverts seem to share no common bonds, when you take a closer look, it becomes apparent there are many. Both models have been made to appear as of they have turned a few heads with their product. These advertisers clearly know what sells and obviously how to sell it!IT CONSISTS OF A MODEL, SEEMINGLY Emily O'Dell 10S ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Compare and contrast two charity advertisements. How does each advertisement aim to persuade the ...

    The ages of these children reveal they are very juvenile making it very heartbreaking to hear the upsetting situation they are go through in life. Diabe Cisse is the first girl to be identified with the age of 11. We are told that; 'Neither Diabe Cisse nor her brother and two sisters can read or write'.

  2. The two media adverts I have been studying and analysing are Bionicle and Barbie ...

    It uses it to demonstrate what the product can do e.g. the horse and carriage. Its tracing is much smoother than the Bionicle advert, which is why it appeals more to girls. Editing is very important in adverts especially in children's adverts because it changes the flow of the advert,

  1. With reference to two advertisement, show how advertisers use particular devices to engage their ...

    In the Peugeot 206 cc advert, the position of the car is at eye-level and quite far away. One reason why the advertiser put it at this level is because this is the angle when you are not looking up or down which could represent you being able to get the car.

  2. Section 1: Promoting two products to two different market segments

    Also 100 brochures will be distributed during the products launch that will be held on the 8th April, 2004. Refer to Appendix 5. * Sales Promotion Sales promotion will only be used for the period of the promotional campaign. The customers who will have the brochure of Regenerate are entitled

  1. Compare the ways in which advertisers use language and presentation to persuade readers to ...

    However, genetically modified food is also avoided by people who are concerned about their health, therefore it could make the reader also assume that the car it for people who are brave and risk takers and so if they buy this car then they will become risk takers and brave as well as a car which advanced than other cars.

  2. How do advertisers in the printed media seek to influence us?

    Seeing a BMW on a MG advert causes confusion to anyone who knows anything about cars and draws you into the advert to see what is going on. This is also partly because of the bold statement "so much for the ultimate driving machine" which is placed above the BMW and where your eye will be drawn to it.

  1. Levis Adverts.

    late 1950's we have evidence from the advert because of the way the people are dressed and there is a Chevy parked outside of the laundry. The laundry is a small place that is very bright and happy. Everyone in the laundry all have different personalities and most of them

  2. Choose two adverts from the Levi's campaign and analyse the techniques used to sell ...

    The adverts do not only contain young good-looking people but other character to make the features of the attractive man stand out. In 'The Laundrette' a large older man can be seen giving a disapproving look to the good-looking man.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work