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English Coursework

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Introduction

ENGLISH COURSEWORK The advert I am going to analyse is for a product called Calvin Klein 'Dirty Denim'. The advert is based on denim clothing. It is an advertised using hip hop superstar Ja Rule. I found this advertisement on the internet and I believe the target audience to be teenagers to people in the early thirties. My analysis will be broken down into sections and I will analyse each subdivision at a time. I think the advertisement is very intriguing and the publishers of this advert use very clever techniques to promote and effectively sell this product. The use of Ja Rule to advertise this product helps the manufacturers sell it because Ja Rule is known world-wide to the target audience. ...read more.

Middle

With the usage of Ja Rule wearing the clothing being promoted in the advert, people are instantly manipulated into believing that "if it's good enough for him, it must be good enough for me". Therefore people believe that they can wear these items of clothing without the worry of being told the clothing is 'unfashionable'. Also, the usage of two items of clothing, supposedly both from the same 'Dirty Denim' range, helps Calvin Klein to promote not only the one piece of clothing, but to promote the whole range. As well as this, they are trying to persuade the customer to buy both items as by looking at the advertisement and Ja Rule, they are trying to tell the customer that the two items go well together. ...read more.

Conclusion

It shows Ja Rule perhaps praying, or thanking god. This could be taken by the readers as Ja Rule thanking god that he has these 'superb' clothes, which would again add to the marketing power of the product range. The style of the advert is different to other adverts. Usually, adverts have text with perhaps a slogan or a short sentence or paragraph along the lines of "This product IS the best". But this advert only contains the brand and the range names, leaving the setting and the celebrity to do all the marketing work. This strategy is very hard to pull off, as the actual setting and celebrity must accommodate for the loss of marketing power from the text. But I believe this strategy has worked, with the actual image being eye-catching, leaving the consumers thinking about what the image is saying. ...read more.

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