Examine and evaluate how the media presents advertisements. Comment on the effectiveness of advertising campaigns in each area of the media.

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MEDIA ASSIGNMENT

Examine and evaluate how the media presents advertisements. Comment on the effectiveness of advertising campaigns in each area of the media.

INTRODUCTION: Media is a way, in which people receive information from others. It is a way of communicating. Media is increasing all the time, and people expect to know everything that is going on in the world.

Media has many different forms, adverts, newspapers, Internet, the list is endless, and the media will keep on developing, and finding more successful and faster ways to get information across to us. Without media, we would not be in touch with our country, or the rest of the world.

The media uses advertisements, so that they can target certain products to a specific audience. It is an effective means of making a profit from other companies. Also, the companies can associate themselves with a particular advertising company.

Advertisers use the media, because it is the only way that they can successfully advertise their products. They can advertise to a wider audience, and they can advertise their products in such a way, that they are only seen, by