• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

How do television commercials appeal to their target audiences

Extracts from this document...


How do television commercials appeal to their target audiences? Television advertisements have been around in Great Britain since 1955,(the first was for Gibbs.SR toothpaste) when ITV began. The first advertisements were simple. Usually they were just trying to bring a product to the attention of the viewer and show it's merits. Later when television advertising became recognised as something of great influence, adverts became more complex, appealing to certain audiences that were more easily persuaded to buy their product than others. The most obvious of these earliest target audiences were the 'housewives'. The 1950s housewife was thought of as responsible for her family as well as how they performed and behaved. Therefore if a child went to school with a shirt that had dirt on it or a husband went to work without a full breakfast it was deemed to be the wife's fault. It was this sense of responsibility that the advertisers worked on and tried to enforce with adverts showing such situations. ...read more.


and dances really stylishly to music, then suddenly jumps and is the car again. The tagline is "alive with technology". It is difficult to read into this advert: it may be that the dancing car simply attracts the audience's attention, or it may be that our fascination with technology and ignorance of how it work is being played on by showing us an amazing piece of technology that is apparently easy to understand. Advertisers are finding it more and more difficult to appeal to anyone ,let alone their target audiences and therefore an advert like this one, that the audience enjoys watching will be very successful. The audience remember the brand (and hopefully the car.) Another recent advert featuring dancing is for the entire range of M(ller products. It features assorted people doing very difficult dances to the sound of a song stating 'I love life' and then show at the end of the advert all the people who were dancing eating one of the assorted M(ller products. ...read more.


And it is a good example of how a company will target their audience. The tagline 'whatever league you're in' reveals the real theme of this advert, that of equality. The whole point that is trying to be conveyed to the audience is that these stars playing football in a Sunday league are equal to them in their status and yet they still play like they do because of the sports equipment they wear. This is implied by the sudden zooms and stills of the boots these players are wearing. In conclusion it is quite easy to see that for an advert to be successful a target audience must be found and appealed to. This target audience depends on the product. An advertiser must have this target audience in mind when they film their advert and must be sure to include the aspects and techniques of advertising that appeal most to their target audience ; for example, humour. In essence all of us are a target audience for some product and it is just a matter of time before we fall prey to new clever advertising techniques and shiny new technology. ?? ?? ?? ?? Jack stones 11ls ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. How do advertisements appeal to a target audience?

    This makes it easier for the rest of the world to know about your new products. ADVERTISEMENTS I have chosen an advert called 'World Vision', which is similar to an Oxfam advert. The advert is campaigning for help, for the children.

  2. Examine some of the ways that television advertising has developed since the 1950's.

    The voiceover is a strong rural, possibly Yorkshire, accent. His dialect is emphasised by his use of ellipsis, which can be illustrated when he says, "Baker's have kettle on" in which he misses out words and shortens endings. This contrasts with the marked R.P., which was heard in the advert from the 1950s.

  1. Compare two television advertisements, focusing particularly on how they present and target different types ...

    because the advert is made in a cheap way that the product is cheap, because the advert for the product is cheap people might feel that the product is cheap and probably is not the best washing powder. The Sunday times' shots have been edited together in very neat shots,

  2. A comparison of two television adverts; to evaluate success in promoting the product to ...

    Repetition is a good device to use for adverts as it creates a lasting memory effect in the viewer's mind. The vehicles are all of bright colours e.g. red, white and blue. Bright colours are also useful as they can commonly create a positive link with the viewer's perception.

  1. Examine closely the way advertisers aim their products at certain audiences.

    Zoom in on Green M&M. "Anything for you gorgeous". The Green M&M talks in quite a husky voice giving the impression of a movie star. Zoom in on interviewer. "I thought we�d talk about your new autobiography". We see the soundman preparing in the background.

  2. We watch all the television commercials from the Levi's European advertisement campaign that ran ...

    She gives him a disapproving look. Going on to another mid-shot of two young women reading magazines, when the man starts taking his shirt off in slow motion, while the women are watching. It makes you think about sex because half of his body is showing and he has muscles.

  1. Compare and contrast a selection of display advertisements for cars or perfume, examining the ...

    The Corolla is aiming for men, between 30-45 years old, because looking at the background; the advert is set in some kind of housing estate, with family houses, so Corolla's target audience is the average parent, probably the husband. Also because within the advert, the car advert upon the tree asks to "Phone Phil", which is a male name.

  2. Advertising is necessary to let us know what is new.

    Charge more for their existing products 2.) Introduce a new product But they will probably be advertising the new product in the first place in the hope it will bring their profits up. Examples of companies that do not allow for advertising to raise the cost for the newspaper or magazine are 1.)

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work