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How Does Amnesty International Persuade the Reader to take on an Active Interest in its Organisation & the People it Helps? Consider the Structure, Organisation, Layout of the Material, the Context of the Article, and the Use of Language & Linguistic Devi

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Introduction

The piece of text that I am examining is an advertisement by the charity Amnesty International. Amnesty International is a worldwide organisation that helps free political prisoners and give them a fair trial; campaigns for human rights, and aids refugees. The advertisement is a double page spread of a magazine supplement, from a Sunday newspaper. Sunday newspapers have a wide circulation. Sunday is also the day when most people have more time to read the newspaper so they can easily take an active interest by reading the reading the whole article as they have the time. Also, there is a lot more time for the article to persuade the reader. The structure of the article is important to persuade the reader to take an active interest in Amnesty. The article is split into four sections. The first two sections are about individual people, Sallay Goba and Marie. The third section is about the global problem of refugees and the last one about what the reader can do to help. As the reader reads through the text, they are gradually forced to become involved as the article implicates blame with the reader. "It would be nice to think that if she had managed to reach Britain, we would have helped her." This quote suggests that we would not have helped her. The four blocks are easily seen by their separate headings, aiding the ease and speed of access. ...read more.

Middle

Instead the general public calls them "economic immigrants". At the end of the story of Sallay, the article uses rhetorical questions to persuade the reader to take an active interest. For example the article says "Did she ask for her hands to be hacked off?" The article uses very graphic and emotive language to show the extent of the problem. The last paragraph starts of with the word "listen" as one sentence. The purpose of this is to regain the simplicity of persuasion, and regain control of the reader - making them listen. The rhetorical question at the end is "Did she ask for her hand to be hacked off?" This shows the continual use of graphic language making the reader feel guilty and horrified. The story of Marie is used as another example of the situation with refugees. This time, the article tries to get the reader's attention by using linguistic and language devices. In bold, the title of the section is "The story of Marie, an ordinary woman". The phrase "an ordinary woman" is used as we can relate to it in our ordinary lives. Western people know what it is like to be ordinary, so the article uses something that we can relate to. It is also used to show what "an ordinary woman" has been reduced to. This may make the reader think about how it would affect them if something similar happened to them. ...read more.

Conclusion

It hopes that the persuasion of the article so far is enough to finally get the reader to take action. Instead of being a large form that needs to be filled in, most of the coupon is ticking boxes and filling in light details. This makes the reader feel more comfortable as the ease and speed of access makes it easy for the reader to be active. I think that the whole article is very persuasive on the whole. It does persuade the reader to take an active interest in Amnesty International and the people it helps. It does this well by structuring the article in a way that segregates the text into blocks. This makes the article easy for the reader to read. The organization and layout of the material is very appropriate for this article. The horrifying picture is at the beginning of the article to let the reader know what the article is about. The coupon is at the end so if the reader is interested, they can make a contribution easily after reading the whole article. The content of the article has many aspects to it. There are some facts that inform the reader. Also, there is emotive and angry language to persuade the reader. How Does Amnesty International Persuade the Reader to take on an Active Interest in its Organisation & the People it Helps? Consider the Structure, Organisation, Layout of the Material, the Context of the Article, and the Use of Language & Linguistic Devices Hinesh Mehta 10L ...read more.

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