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I have selected two magazine adverts for analysis. The first advert is advertising 'Pocket music' a game for game boy advance and the second advert is advertising an 'MGF 1.8i' a sports car manufactured by 'MG' which is taken from 'FHM'.

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Introduction

GCSE English Media Coursework Advertising is the promotion of a production to encourage and persuade a target audience to buy or use a product or service. Advertisements are the most common source of promotion; we see it on television, the internet, posters, magazines and all around us. Magazine adverts are pages that contain no oral speech or movement instead they contain pictures and text. The advantages of having advertising in magazines are that you can take as long as you want to read it or look at it. Another advantage is that the promoter can choose what kind of audience will see the advert by placing adverts in magazines that suit their target audience. However magazine adverts also carry their disadvantages; people can ignore it easily, it is limited to pictures and text and people might skip it unintentionally. I have selected two magazine adverts for analysis. The first advert is advertising 'Pocket music' a game for game boy advance and the second advert is advertising an 'MGF 1.8i' a sports car manufactured by 'MG' which is taken from 'FHM'. The pocket music advert was taken from 'Computer and video games magazine' the target audience for this magazine is slightly younger at about 12+ male and female. This advert promotes a game that allows you to 'make music on the move.' ...read more.

Middle

The image of the pocket music advert is quite big and takes up most of the page. The picture is a 'game boy' playing the product with a pair of headphones over it. This implies it is a game for 'game boy advance' that involves music. The picture of the 'game boy' attracts people who have it or like video games and the headphones attract people who like music. Another thing about the picture is that the headphones are computer generated graphics which will probably appeal more to the gaming world. The image will make the target audience want to find out more because it is something they like. The image of the 'MGF' advert is a car and it self reflected upside down to show two. It works in the same way as the first advert in the fact that it attracts the target audience by showing what they like; in this case a car. Because the car is reflected it might make the target audience wonder why it is so they read on it will also attract the audience by being doubled and easier to notice. In the 'Pocket music' advert orange is used a lot because its shows fun and attracts people to see the advert because it's bright and will attract people who want fun. ...read more.

Conclusion

I think that both adverts work well even though they are both very different. The first advert is very loud and full of excitement; it is quite demanding because of this and the way it attracts you attention. This makes the target audience feel as they have to do it and it will be great fun if they do. The second advert is almost the opposite it seems very silent and calm which makes it seem like it is just waiting for you to have it. The audience would feel a lot more confident because it is a simple advert which makes it look like nothing can go wrong with the product. I prefer the second advert because it makes the product look serious, professional and good quality it is also quite calm and makes you feel more relaxed. I think both adverts can be improved the first one could have more variations of colour and the second should contain shorter captions. The first advert appeals to the target audience because of its bright colours, mobile phone language and the teenage style. It promotes the product to the audience because it mixes these features with the picture and title of the product. The second advert appeals to its target audience because its laid back style can attract the serious target audience. It promotes the product by telling the audience all the positive things about it and showing this in the picture in a symbolic form. ...read more.

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