Magazine Commentary [Magazine relation to the real market]

 On the other hand, EMAP specialises in the selling of magazines related to TV or TV channels. An example of a magazine endorsed by EMAP is, 'Smash Hits Channel.' By basing it on TV/Film these magazines are the sheer potential of advertisement; they can get substantial amounts of money at minimum efforts – for example, an author could advertise his new film(s) via these magazines, and as the UK's population is in the delusion of checking out TV or the latest films, the advert is bound to get a lot of viewers, raising profits for the advertiser (as more people will be informed about film releases or prices), and, at the same time, a mind-bogging profit to EMAP.

In this part of my commentary I will talk about how the appearance of celebrities on magazine covers increase the profit in major companies.

The appearance of celebrities on magazine covers and pages is one of the main reasons why people would contemplate magazines as a buy-able object. Celebrities give a  'sparkle' to the magazine, they give viewers the mood to buy magazines, as the average person would be more interested to find out about a celebrity's life than, say a politician or a new product. This eager is accustomed as people would like to find out about their life biography, or so-called 'secrets,' which is usually portrayed to the viewers on the front cover, ie: “Britney's new secret admirer,” etc.. And last of all, celebrities in magazines are almost guaranteed to be good-looking (whether natural or artificial but that isn't their concern), and this is another push-factor to why people would buy the magazines. This is especially shown in Teenagers' magazines.

In this part of the commentary I will explain how my magazine cover can relate to having good selling features which will appeal to its targeted audience.

 First of all, people will be encouraged to buy my magazine because an  attractive, rather (stereotypically) sexy model is shown in the cover, as stated before this will act as a 'push-factor' to encourage people (mainly men or 'gossip girls') to buy my magazine.

 The big,bold formatting specifies the models' names inside my magazine, this triggers the viewers' minds making them want to find out more and this persuasion technique is reinforced by the phrase below it “They're back. Steady. And ready to roll.”  This phrase will make viewers question what this is really about, what are they back for and how are they back are just some of the questions and notice the easy language used to allow virtually any viewer to comprehend a meaning. The full stops after every word are used for deliberate effect just like in a race, 'Back. Steady. Go'

 Colour schemes are used effectively on this magazine cover, and,  in my opinion is fit for purpose. All the colours mix with each other to give the magazine cover a professional, suited look thus leading to a dramatic overall effect (black, red and white).

 The fact that this is a special issue (emphasised by the big 'special issue' sign beneath the title) is another 'bonus' as to why people may be interested to buy this magazine more, and hence – increasing the profit considerably. I chose to make this magazine a special issue because most magazine companies do, even if there isn't particularly anything special in their magazines, in fact, for the picky, it can be a kind of propaganda.

 On the top we see the magazine label(d) as 'the best entertainment mag.' This again adds to the viewers' interest to find out what is really meant by the best just out of curiosity which leads on to more buyers and hence this title will increase the profit. This technique is used by large magazine companies too, describing their magazines as 'the best' just to cash in the extra cash by using the people's curiosity as a form of making cash.

 Last of all, viewers will  be directly accustomed to the offer of a free films guide, which is emphasised by capital, bold letters – now, this extra, remarkably worthless freebie acts as the borderline if someone was to buy the magazine or not. And this borderline is important the extra 1000 magazines all contributes towards the company's profit.

 I have used EMAP's method of profit – and that is by advertisement of films in order to get people to buy the magazine. On the top of the magazine, above the heading, we see that this magazine will supposedly gives its viewers a preview of a long-due-to-release film in 2009 – Terminator IV.

 This is extremely exciting for the advertiser, the company and the viewer! The advertiser is bound to get a lot of media interest and interest by the potential viewers of the film; because, as stated before, my magazine is a specialist magazine- with a genre of Film/Entertainment. Advertising in my magazine will allow the advertiser to get a lot more viewers,than say, a General interest magazine as most people will not be too keen to check the information out thus reaching only a minority. The magazine company will also be excited because of the money it will gain from advertisement on the  front cover (because it is generally much more expensive to do so,) and the amount of magazines that are going to be sold; and the viewer may be excited knowing a sequel of one of the nation's favourite film is going to be released.

 To conclude my magazine, and to give it a genuine professional touch, I have included all the magazine company's information near the bar code, including: a logo; the 'official' website; small-print price (it is expensive) all accumulated in one place to keep the viewer interested and bored at minimum.