• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Proposal Template (Binge Drinking)

Extracts from this document...

Introduction

Proposal Prepared by Ahmed Adelabu My research has shown me that in the UK binge-drinking accounts for 40% of all drinking occasions among men and 22% by women. � 5.9 million people drink more than twice recommended daily guidelines on some occasions. Binge drinking is most characteristic of the young: � Those aged 16-24 are more likely to binge-drink with 36% of men reporting and 27% of women binge drinking at least once a week. � Between 1998 and 2001 the proportion of young women binge-drinking in this age group has increased from 23% to 27%. Behavioural consequences include: Accidents - 25% of all alcohol-related deaths are due to accidents and it is estimated that alcohol is a factor in 20-30% of all accidents. The DETR estimated that in 1997 nearly 2% of drivers/riders breathalysed following road accidents failed the test with 4.45 of male drivers/riders aged 20-24 failing the test. ...read more.

Middle

Among 16-24 year olds 42% of men and 25% of women said they had had an argument after drinking and almost seven out of ten had witnessed a fight after people had been drinking. Drunkenness - a Home Office report recorded that in 1995 19,789 people in England and Wales were found guilty of offences of drunkenness, and police formally cautioned a further 22,80928. Workplace - 8-14 million days are lost each year in the UK as a result of alcohol-related problems. A 1998 Institute of Personnel and Development survey of personnel professions found that 46% of firms experienced problems with alcohol misuse in 1997-1998 (up on 11% on 1996). Unsafe sex - possibly leading to unwanted pregnancies or sexually transmitted diseases including HIV/AIDS. Bagnall and Plant (1991) reported that in a group study of 16-30 year olds 82% of respondents reported drinking prior to engaging in sexual activity. A 1998 HEA survey of 16-24 year olds found that after drinking alcohol: � one in seven have had unsafe sex (i.e. ...read more.

Conclusion

The main goal is not to just make the audience more aware but to scare them as well as a sort of wake up call to stop binge drinking or to prevent them from ever starting. This goal shall be reached by adding clips of archive footage exaggerate negative things the interviewee will say, for example if the interviewee were to mention he/she got into fight perhaps a clip of a little riot would be shown. The full interview may be 5-10 minutes, depending on the interviewee. The programme will be produced on digital format cameras; there will be two cameras active throughout the whole interview for a wider range of shots. It will be edited on Canons High campus in the media suite. Since everything required is my personal and schools disposal there's no need to discuss a budget. This production will cost �0. However if I had to pay the interviewee, the cameras, the set, the drinks in the opening and for time in a editing suite we'd be looking at about �600. ?? ?? ?? ?? Greedyproductions@gmail.com ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. This project requires me to produce a imaginary business

    have by law they are: Employers liability- If a business has any employees then it must take out employers liability insurance this covers the employees death, injury, or illness caused by a accident at work because of employer. Motor vehicle- If you own a motor vehicle then you must have

  2. This project requires me to produce an imaginary business.

    Evaluation The method of pricing that I have chosen does have some disadvantages. The main disadvantage is that I will have to sell a lot of my product in order for me to break even and then to make a profit.

  1. Advertising for golf drivers.

    As a golfer I know that the Titleist 975D doesn't sell as well as the 976R club and suspect that the advert has been designed to give the impression that the 975D is superior. The advert also includes a picture of Davis Love III winning his first championship with the 975D driver.

  2. This project requires me to produce an imaginary business.

    Income These are created depending on a person's income. The highest in the groups are the managers while the lowest are the unemployed. A product that is to aimed art the highest income group will have a high price, while a product aimed the lowest will have a low price.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work