Centre number 30015
Candidate number 0325
Media Coursework – McDonalds Advert
‘An analysis of the McDonalds McChoice menu advert which was screened between six o’clock and ten o’clock in the evening on the 6th September 2002.’
Advertising is used to promote a product by convincing the public to part with their money using many different types of techniques. Adverts are also used to promote a service to the public. Adverts may be emotive (e.g. NSPCC adverts), making you feel sorry for people or animals, persuading you to sponsor the company. Adverts are used to promote many things, e.g. Cars, food, clothes, services, toys, computers, furniture etc. Certain adverts are shown at particular times (e.g. Toy adverts are shown in the morning, as children will be watching). Adverts are up to date with new items, and promote them to introduce them to the world.
The McDonalds advert is a fast food advert that is targeted at people aged four and upward.