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Techniques used for adverting.

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Danny Chambers 10/11/03 Advertising There are obviously a lot of techniques used for adverting such as getting the attention of the reader or viewer. Advertising has been used for decades; however different techniques are slowly being introduced. As example of this would be that in the 60's, companies had a low budget to advertise, whereas now a days they have multi-million pound budgets to advertise their product. In a company's business plan, a large portion of their money is spent on advertising. This is firstly done to get them in a safe stable place n their market. This is the main factor why they 'risk' a lot of their money into investing in advertising. The reason for doing this is that no these adverting scheme works it will pay off in the long term. ...read more.


There are many different ways a product can be noticed, they range from Bill Boards to Pop-Up adverts on a website. All different companies will use the web to advertise, and better known brands such as Coca-Cola will advertise on popular television stations that will be viewed thousands of times. There is one main body that controls advertising; this is called the ASA (Advertising Standards Agency). The ASA is the independent, self-regulatory body for non-broadcast advertisements, sales promotions and direct marketing in the UK. They administer the British code of Advertising, sales promotions and direct marketing to ensure that advertisements are legal, decent, honest and truthful. As example of the ASA enforcing these laws is with '24/7 Locksmiths'. ...read more.


It is also good to emphasise the selling points, such as it is 'great value for money'. This method is used quite often, however on the other hand more expensive brands use elegance or more classy adverts to sell their product. They do this by using a lot of rich colours such as reds and gold. Other ways a filmed advert can get noticed is by having a well known jingle, or a slogan such as the Budweiser advert, which became well known with the 'Wasssssup' marketing scheme. Advertising is a very big business, from small advertising agencies to Multi million pound fees that are charged by some adverting agencies across the world. The reason for the huge amounts of money is the amount of inspiration and imagination it takes to get a product globally known, including all the different factors that need to be thought about. ...read more.

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