The music used called ‘We will rock you’ by the artist Queen, is performed Beyonce Knowles, Britney Spears and Pink showing as much skin as possible set in Roman times during a gladiator fight. The caption is ‘Dare for more’.
In the song, the chorus says ‘ We will rock you’ which complements with the visual images because it shows the female gladiators making their own decisions, not following the will of the emperor. The song also contains the lyrics ‘there’s blood on your face, you big disgrace, kicking your can all over the place’. This could be describing the emperor, wicked and self-pleasing ways. In the advert it shows the audience ‘taking side with the gladiators’ and cheering in the arena. The message of the song is about taking over and brainwashing other people and making your own decision, so this song was perfect for the commercial.
The information that the commercial gives the audience is about girl power, it uses this to sell the product. It also contains black comedy at the end of the advert. As a scene shows the emperor flip off his seat. It also gives the viewer information about gladiator times.
The persuasive styles that are being used by to sell their products is by showing the pepsi product at the start of the commercial and at the end of the commercial which will acquaint with the viewers what is being advertised. The also sell the pepsi product to the viewers by using celebrity endorsement, which will have an effect on the viewers because they will believe it will look fashionable drinking the same thing celebrities drink, this is the common reference point.
In the commercial the cast features Beyonce Knowles, Britney Spears and Pink who are the three gladiators and Enrique Iglesias the emperor. All four of the celebrities are distinguished for there singing careers and numerous appearances on national television.
The appearance of the gladiators is sexually provocative as they are seen barely dressed and armed to the core. The girls are promoting the soft drinks ‘Dare for more’ campaign, while heartthrob Enrique Iglesias is outfitted like a roman warrior.
Britney Spears costumes was hand-beaten copper plated with solid silver detailed with 24-carat gold, Pinks costumes was beaten pewter which was dauntingly heavy, it included a 300-piece chain-mail which was hand made at one link at a time and Beyonce’s costume was made out of fine bronze.
In the advert the three gladiators all have blonde hair, this is to make the advert seem more factual because in roman time most female slaves were blonde.
The pitch of the music being played in the advert is very low, the volume is very loud and the pace and rhythm is very fast which gives the effect of aggression.
To create an even better effect the advert contains a variety of camera angles. It contains close up camera angles to show the gladiators facial gestures for example when the women have a sense of rage on their faces. The advert also includes low angle shots which show their hand gestures like when the gladiators are singing and ‘rocking’ their arms at the same time. In order to see all of the Colosseum the camera has to use a birds eye view. The advert also contains many camera shots of the audience cheering, this gives a stadium effect. All of this is pivotal because all of the camera shots help tell the story as it goes from one camera scene to another. The longest scene shown is the scene when the gladiators are shown in the center of the arena, this is the main part of the advert and tells most of the story. The shortest scene in the advert is when the emperor flips of his seat into the lion pit, that scene is known as a farse.
In conclusion I think that this pepsi-cola advert is one of the best adverts I have ever seen because they made the right choice in the celebrities that they used. I also think that they picked the right theme. The only thing that I dislike about the advert is that it doesn’t sell the product very well, because the product is not the main focus of the advert. Another thing that could have been improved in the advert is that they could have included more celebraties.
