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The pepsi commercial is pastiche as it is based on the Oscar winning movie Gladiator, it contains three female gladiators who are expected to fight in the center of the arena

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English Media Coursework The pepsi commercial is pastiche as it is based on the Oscar winning movie Gladiator, it contains three female gladiators who are expected to fight in the center of the arena, but have a sudden change of mind and to decide to turn against the will of the emperor by protesting in the form of singing. It is set in the famous Colosseum in Rome, Italy, well known for gladiator fighting. It is set at approximately 180 AD, a time when the sport was well known. The ancients Romans played the sport as an act of bravery, so that they would be given respect. Pepsi are trying to advertise their drink, as it shows the emperor (Enrique Iglesias) at the beginning of the commercial, open a can of pepsi as he prepares to watch the gladiators fight. The product that they are advertising is also shown at the end of the commercial as it shows the three gladiators drink the pepsi, this is done in order to remind the viewers about what is being advertised. ...read more.


The information that the commercial gives the audience is about girl power, it uses this to sell the product. It also contains black comedy at the end of the advert. As a scene shows the emperor flip off his seat. It also gives the viewer information about gladiator times. The persuasive styles that are being used by to sell their products is by showing the pepsi product at the start of the commercial and at the end of the commercial which will acquaint with the viewers what is being advertised. The also sell the pepsi product to the viewers by using celebrity endorsement, which will have an effect on the viewers because they will believe it will look fashionable drinking the same thing celebrities drink, this is the common reference point. In the commercial the cast features Beyonce Knowles, Britney Spears and Pink who are the three gladiators and Enrique Iglesias the emperor. All four of the celebrities are distinguished for there singing careers and numerous appearances on national television. The appearance of the gladiators is sexually provocative as they are seen barely dressed and armed to the core. ...read more.


In order to see all of the Colosseum the camera has to use a birds eye view. The advert also contains many camera shots of the audience cheering, this gives a stadium effect. All of this is pivotal because all of the camera shots help tell the story as it goes from one camera scene to another. The longest scene shown is the scene when the gladiators are shown in the center of the arena, this is the main part of the advert and tells most of the story. The shortest scene in the advert is when the emperor flips of his seat into the lion pit, that scene is known as a farse. In conclusion I think that this pepsi-cola advert is one of the best adverts I have ever seen because they made the right choice in the celebrities that they used. I also think that they picked the right theme. The only thing that I dislike about the advert is that it doesn't sell the product very well, because the product is not the main focus of the advert. Another thing that could have been improved in the advert is that they could have included more celebraties. ...read more.

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