• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The pepsi commercial is pastiche as it is based on the Oscar winning movie Gladiator, it contains three female gladiators who are expected to fight in the center of the arena

Extracts from this document...


English Media Coursework The pepsi commercial is pastiche as it is based on the Oscar winning movie Gladiator, it contains three female gladiators who are expected to fight in the center of the arena, but have a sudden change of mind and to decide to turn against the will of the emperor by protesting in the form of singing. It is set in the famous Colosseum in Rome, Italy, well known for gladiator fighting. It is set at approximately 180 AD, a time when the sport was well known. The ancients Romans played the sport as an act of bravery, so that they would be given respect. Pepsi are trying to advertise their drink, as it shows the emperor (Enrique Iglesias) at the beginning of the commercial, open a can of pepsi as he prepares to watch the gladiators fight. The product that they are advertising is also shown at the end of the commercial as it shows the three gladiators drink the pepsi, this is done in order to remind the viewers about what is being advertised. ...read more.


The information that the commercial gives the audience is about girl power, it uses this to sell the product. It also contains black comedy at the end of the advert. As a scene shows the emperor flip off his seat. It also gives the viewer information about gladiator times. The persuasive styles that are being used by to sell their products is by showing the pepsi product at the start of the commercial and at the end of the commercial which will acquaint with the viewers what is being advertised. The also sell the pepsi product to the viewers by using celebrity endorsement, which will have an effect on the viewers because they will believe it will look fashionable drinking the same thing celebrities drink, this is the common reference point. In the commercial the cast features Beyonce Knowles, Britney Spears and Pink who are the three gladiators and Enrique Iglesias the emperor. All four of the celebrities are distinguished for there singing careers and numerous appearances on national television. The appearance of the gladiators is sexually provocative as they are seen barely dressed and armed to the core. ...read more.


In order to see all of the Colosseum the camera has to use a birds eye view. The advert also contains many camera shots of the audience cheering, this gives a stadium effect. All of this is pivotal because all of the camera shots help tell the story as it goes from one camera scene to another. The longest scene shown is the scene when the gladiators are shown in the center of the arena, this is the main part of the advert and tells most of the story. The shortest scene in the advert is when the emperor flips of his seat into the lion pit, that scene is known as a farse. In conclusion I think that this pepsi-cola advert is one of the best adverts I have ever seen because they made the right choice in the celebrities that they used. I also think that they picked the right theme. The only thing that I dislike about the advert is that it doesn't sell the product very well, because the product is not the main focus of the advert. Another thing that could have been improved in the advert is that they could have included more celebraties. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Bioinorganic Coordination Chemistry: Copper (II) Tetraphenylporphyrinate

    Procedure 1. Measure out 0.1 g. of the H2TTP made previously into a 100 mL round bottom flask with a stir bar. 2. Add 20 mL of N,N-dimethylformamide (a bright blue powder) and let the solution stir. 3. Add 0.16 g. of hydrated copper (II) acetate, cover with a water condenser and allow to reflux for 30 minutes.

  2. Studying a passage from Oscar and Lucinda by Peter Carey.

    For Oscar, beauty has always been the effects nature has had on entities in every day life or that which has come from nature, such as "the species along the lanes of Devon," (Line 12) "Stratton's harvest stocks," (Line 15)

  1. Analysing Armed Forces advertisments.

    A tough, strong, clear, masculine voice concludes the advert. However he doesn't come across as particularly well spoken , which again brings in the point that the Navy is open to people of different social status. A fact is said about what the Navy has achieved with drug smuggling issues.

  2. Reading a TV commercial.

    This is to remind you that he gets the feeling from coca-cola and also plays a part in the anchorage of the whole advert. The fourth extract is of three coke bottles dancing. This implies that the coca-cola has so much energy in it, the bottles even move themselves.

  1. How are cars advertised?

    There is a cheap light dangling in the centre, this is used to show that the bull like the Audi make anywhere look desirable. Suddenly from the centre of the camera angle a wild bull appears. The bull seems to be wild and very angry.

  2. Produce an imaginary business. To do this I must research into all aspects of ...

    Also the information that is collected is of a neutral viewpoint. Primary data or Secondary data- I will use primary data in my project as it will be more accurate, and will be will be of a neutral viewpoint. Random or quota sampling?

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work