• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The Practical Production

Extracts from this document...

Introduction

Section 1 This is my project on 'Charity Adverts'. In this task, I must come out with a charity advert of my own. I must also show my understanding of other charity adverts. The two charities I will be researching are 'Oxfam', and 'Green Peace'. These are two charities which are campaigning to help the environment, and help those in developing countries. Oxfam is a charity which tries to overcome issues such as poverty, famine and HIV/AIDS. I have also researched this charity Green Peace is a charity which tries to protect the earth and environment. I have also researched this charity, and all the research follows. Section 2 Oxfam Oxfam International is a confederation of 13 independent, non-profit, community-based aid and development organizations who work with local partners in over 100 countries worldwide to reduce poverty, suffering, and injustice. It is a member of the OneWorld Network, which seeks to "promote sustainable development, social justice, and human rights." ...read more.

Middle

Green Peace campaign to: Stop climate change Protect ancient forests Save the oceans Stop whaling Say no to genetic engineering Stop the nuclear threat Green Peace's official mission statement describes the organization as this: "Green Peace is an independent, campaigning organisation which uses non-violent, creative confrontation to expose global environmental problems, and to force solutions for a green and peaceful future. Green Peace's goal is to ensure the ability of the earth to nurture life in all its diversity." Section 3 I have looked at an advert by Green Peace. The ad is a wide foldout, with the writing of the title stretching the entire width of the spread. There are separate sections along the ad. At the end of each section, the text is in a non bold font, which is asking you to help their charity. The title on the front of the ad says 'Become a Pain in the Arse'. This is a clever technique, which attracts the reader, and gains their interest into the ad. ...read more.

Conclusion

I will need an image of the world, and a photo editing program on the computer. Alternatively I could use a photograph of a peaceful, tranquil and 'green' environment, rather than the earth, as this could remind people of a place they know, as they would be emotionally distraught in seeing a place they know being destroyed. I think that by showing the audience their unfortunate future, they will be shocked, and try to prevent this happening (through means of this charity). Things I will do to the image are: Make the edited image look dark, dreary, and gloomy. Also, as Green Peace 'fight' against global warming, I will make the image look as though it has been exposed to the effects of climate change. I think that this advert will be best suited as a smaller, fold out advert, as it will look more attractive to the audience of my charity, because the smaller area on the front gives less area for the reader to look at, so they can focus totally on the text and images I have used. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Is there scope for a new business in the local area?

    Secondary data Vs. Secondary data What is the difference? Primary data is data that is collected just for that specific purpose. While secondary data is data that was collected for a other purpose. Which is better? Primary data is better as it normally more accurate, and as it has been carried out just for your purpose it will have more specific information.

  2. My business strategy - computer shop.

    My advert- My two adverts will look like: The first adverts is the one that would be placed on buses. The advert is brief, and shows some information about opening times. The advert is brief as there may not be time to read it.

  1. This project requires me to produce a imaginary business

    Conclusions from action plan 1 From my action plan I now know: � My place � Pricing structure � Target group Some of the information that was gathered will be used in other action plans, as this will save me time.

  2. Practical Production - produce a womans magazine featuring true to life stories.

    The copy of my cover lines are in bold so that they stand out more and get noticed by the target audience. The main story in my magazine is made to stand out the most on the front cover so I have made some of the copy larger than the rest.

  1. Produce an imaginary business. To do this I must research into all aspects of ...

    Social grades what are social grades? This is an other method of segmenting the market by class. The groups are created on what the head of each home does for a living. The social grades are: Social group Job description A Senior management B Lower management C1 Supervisor role, administration

  2. In this essay I will be comparing advertisements for Oxfam and CCF. The Oxfam ...

    The image takes up half of the advertisements. The heading and the caption in this advertisement have been coalesced. The text is very short in comparison to the CCF advert. The logo is noticeable and in the bottom right-hand corner of the advert.

  1. Do charity adverts have to be shocking in order to provoke a response?

    If you compare the media of today with that of thirty years ago, you would witness a drastic change in the quality of the programs, from the innocence of 'Bill and Ben' and the 'Clangers' to the travesty of children's T.V that they call the 'Power Rangers'.

  2. This project requires me to produce an imaginary business.

    External sources This is when the information is gathered outside the business. There are many source, but they vary according to what you are researching. This data has not been gathered for any specific purpose, so it is very general.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work