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The Practical Production

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Introduction

Section 1 This is my project on 'Charity Adverts'. In this task, I must come out with a charity advert of my own. I must also show my understanding of other charity adverts. The two charities I will be researching are 'Oxfam', and 'Green Peace'. These are two charities which are campaigning to help the environment, and help those in developing countries. Oxfam is a charity which tries to overcome issues such as poverty, famine and HIV/AIDS. I have also researched this charity Green Peace is a charity which tries to protect the earth and environment. I have also researched this charity, and all the research follows. Section 2 Oxfam Oxfam International is a confederation of 13 independent, non-profit, community-based aid and development organizations who work with local partners in over 100 countries worldwide to reduce poverty, suffering, and injustice. It is a member of the OneWorld Network, which seeks to "promote sustainable development, social justice, and human rights." ...read more.

Middle

Green Peace campaign to: Stop climate change Protect ancient forests Save the oceans Stop whaling Say no to genetic engineering Stop the nuclear threat Green Peace's official mission statement describes the organization as this: "Green Peace is an independent, campaigning organisation which uses non-violent, creative confrontation to expose global environmental problems, and to force solutions for a green and peaceful future. Green Peace's goal is to ensure the ability of the earth to nurture life in all its diversity." Section 3 I have looked at an advert by Green Peace. The ad is a wide foldout, with the writing of the title stretching the entire width of the spread. There are separate sections along the ad. At the end of each section, the text is in a non bold font, which is asking you to help their charity. The title on the front of the ad says 'Become a Pain in the Arse'. This is a clever technique, which attracts the reader, and gains their interest into the ad. ...read more.

Conclusion

I will need an image of the world, and a photo editing program on the computer. Alternatively I could use a photograph of a peaceful, tranquil and 'green' environment, rather than the earth, as this could remind people of a place they know, as they would be emotionally distraught in seeing a place they know being destroyed. I think that by showing the audience their unfortunate future, they will be shocked, and try to prevent this happening (through means of this charity). Things I will do to the image are: Make the edited image look dark, dreary, and gloomy. Also, as Green Peace 'fight' against global warming, I will make the image look as though it has been exposed to the effects of climate change. I think that this advert will be best suited as a smaller, fold out advert, as it will look more attractive to the audience of my charity, because the smaller area on the front gives less area for the reader to look at, so they can focus totally on the text and images I have used. ...read more.

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