The two advertisements I have decided to compare are of two vacuum products.

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Media Coursework

The two advertisements I have decided to compare are of two vacuum products. I have decided to choose two of the same products because I can give an opinion of what is advertised better to an audience. My first advertisement is of a vacuum from ‘Miele’ with plenty of description of the product around the page and my second advertisement is a ‘Dyson’ vacuum. Using both advertisements I will compare the writing, graphical images, language used, etc. I will then come to a final conclusion of both advertisements.

By reading the description on the ‘Miele’ vacuum advertisement, you can see that it uses informative language, which provides the targeted audience with information regarding the product. In my opinion the advertisement should use persuasive language because the ‘Dyson’ vacuum is already a successful product and as they are competing against this product they should drag the audience in. The text uses simple vocabulary, so it may be aimed at a younger audience. Overall, the text is very informative as it gives all information of the product.

The keywords that are most effective are words like ‘power’ that illustrates the power of the product; another keyword would be ‘Suction’ because all people want the stronger suctioned vacuums.

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In the ‘Dyson’ advertisement there is no paragraphed text such as in the ‘Miele’ advertisement. This advertisement uses bullet points around graphical images of the product. Within these bullet points it again uses simple vocabulary, so it must again be aimed at a younger age. This is an advantage against the other advertisement because reading large amount of text will bore a person at a younger age. The keywords in this advertisement would be words like ‘Fanatical and Exceptional’, which highlighted in bold print gives a good impression of the product.

There are many graphical images of the ...

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