• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The man on the left- advertisement textual analysis The advertisement poster made by the American Civil Liberties Union depicts a sad truth that has, and still does, affect our society: racial bias.

Extracts from this document...


"The man on the left"- advertisement textual analysis The advertisement poster made by the American Civil Liberties Union depicts a sad truth that has, and still does, affect our society: racial bias. The aim of the ad is to give America the evidence that racial bias is a fact of life in America. Through the use of two pictures and a concise but imposing reference to a statistic, the advertisement successfully delivers the message that, unfortunately, the color of a men's skin causes suspicion, in police officers in particular, enough to violate the men's rights and affect their judgment in their job. Most of the members of our society will declare not to be racist or prejudicious in any way against different races and different skin colors, but, unfortunately, people don't always declare what they really feel. The American Civil Liberties Union wants to make us understand that although we might believe to be against racism, many people still are affected by the color of a man's skin. The way the organization is successfully able to make their point and attempt to fight the violation of civil rights is by using a ...read more.


This makes the audience think about the fact that if the Police ('the good guys') stop the black men instead of the white, there really must be a violation of civil rights in the USA. Thanks to who the two men actually are, the ad is much more successful in conveying the message: if the two men shown in the ad were to be an unknown back men, and an unknown white men, the ad would have made a point, but it would not have had the impact it has by showing a 'good' black men and a 'bad' white men. The analyzed text adopts a conventional structural layout which has shown to be most successful: the Ogilvy method. Such method is very simple, but very effective; the basic Ogilvy ad layout consists in five main items: "-a very strong visual, either a photo or an illustration -a caption for the visual, if needed -a headline -well-written copy -a "signature" - logo and contact information for the product/company" We can perhaps find nearly all of these items in the ACLU advertisement against the violation of civil rights, moving from the top of the ...read more.


Such reference improves the credibility of the ad and makes the audience think even further, allowing the reader to realize and be convinced that the issue presented is real and presents a threat to modern society. At the very end of the page we find the name of the organization written in a very elegant and clear way, accompanied by the address and website of the organization in smaller character size underneath. I found the advertisement to be very successful in accomplishing it's aim of convincing members of western society that racism is an issue of great importance, and despite the common belief it is still a pressing issue which affects the life of people who get discriminated with no good reason everyday of their lives. Thanks to the use of conventional but effective structural conventions and relying on events known to have a strong impact on people, the advertisement has convinced me that the ACLU should be helped in it's attempt to fight the violation of civil rights. Daniel Longo English 11th L&L HL Ms. Williams Daniel Longo English 11th L&L HL Ms. Williams ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our International Baccalaureate Languages section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related International Baccalaureate Languages essays

  1. Critical Response: "The man in the Iron Mask" by Alexander Dumas

    the king's army was after him and his "friend", he still could forget, he still could believe in Aramis. However, "The man in the iron mask" can teach us that not all friendships are built on trust and friendly love, but that some relations of "friendship" are just based on

  2. Like Water for Chocolate by Laura Esquivel Chapter Analysis

    The dovecote is used again when Mama Elena hits Tita forcing her to climb up and hide in the dovecote Elena removes the ladder entrapping her in the dovecote like the rebels trapped the poor doves and pigeons. The only difference between the doves and Tita is that the rebels

  1. The Quiet American: The Possibility/Impossibility of Love-

    They love you in return for kindness, security, the presents you give them-they hate you for a blow or injustice.' (pg 95) Fowler tells Pyle that he does not love Phuong because she doesn't love him back. He says that Phuong loves him in order for him to provide security for her.

  2. Judith Wright Poems Analysis

    Through out the poem it seems as if she is telling the man how beautiful the baby will be. They share the joy and the love and the wonder of creation. * The tone till stanza three was filled with excitement and wonder, but however in stanza four we see

  1. Gender Inequality in The Quiet American

    When he is describing a charity example he automatically uses women as an example, inferring that they are the ones who are weak. He also associates the women with sewing machines and working as seamstresses. Both are stereotypical jobs for women.

  2. Commentary on "I Have a Dream" by Martin Luther King

    and makes the speech more inspirational as it pushes for changes in social norms and expectations. The noun ?transformation? has positive connotations and represents an ?oasis of freedom and justice? that is just around the corner if people fight for their rights.

  1. IB English Paper 1 Practice - Text As Gender bias starts before a candidate ...

    This suggests that the readers of the medium are also a caring community of people who are generally educated and socially awake. This helps the text to carry out its secondary purpose that goes beyond its primary purpose of informing the readers about the issue of gender-biased language: it stirs

  2. Overview of an advertisement for Antigua.

    The language is formal and the advertisement is probably aimed towards the middle and upper class. The reason why I state this is because in the fourth paragraph it mentions that the food is overpriced, another quote from the text that helps describe its class is in the second paragraph

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work