Advertisement Analysis

The advertisement enhances the fragrance as its setting is a hotel with gold furnishes in the slightly blurred background. This entire wash of gold in the advertisement is highly effective as it not only catches the attention of the viewer, but also brings out the classy feel of the fragrance. The choice of a hotel suiting is apt because the fragrance has a hotel print on it, which emphasises the theme.

I also like the way lighting of this advertisement because it adds a hint of gold to the model’s complexion, and adds shine to the model’s golden blonde hair, enhancing the entire advertisement. The lines are clean cut, making the ad look really sleek and glamourous. Curves and contours in the model’s face complement the straight, angular lines of the fragrance in the opposite page very well. The composition also plays a vital role in this advertisement. In the first image, the model is the center of attraction, with butlers waiting to serve her and in the second image, she gives a strong, sharp stare. I feel that both compositions are highly effective in displaying the opulence of the fragrance because they have produced the fragrance of the perfume through a 2D advertisement. Viewers are able to imagine the fragrance of Fendi’s Palazzo through this striking advertisement.