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# Strategy Marketing - Nokia

Extracts from this document...

Introduction

Middle

Conclusion

REGR factor score 1 for analysis 1 * brand Between Groups (Combined) 11.952 4 2.988 3.072 .017 Within Groups 284.048 292 .973 Total 296.000 296 REGR factor score 2 for analysis 1 * brand Between Groups (Combined) 70.265 4 17.566 22.723 .000 Within Groups 225.735 292 .773 Total 296.000 296 Measures of Association Eta Eta Squared REGR factor score 1 for analysis 1 * brand .201 .040 REGR factor score 2 for analysis 1 * brand .487 .237 * Regression Variables Entered/Removed(b) Model Variables Entered Variables Removed Method 1 REGR factor score 2 for analysis 1 , REGR factor score 1 for analysis 1(a) . Enter a All requested variables entered. b Dependent Variable: attitude Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 .770(a) .593 .590 .78 a Predictors: (Constant), REGR factor score 2 for analysis 1 , REGR factor score 1 for analysis 1 ANOVA(b) Model Sum of Squares df Mean Square F Sig. 1 Regression 260.866 2 130.433 213.782 .000(a) Residual 179.376 294 .610 Total 440.242 296 a Predictors: (Constant), REGR factor score 2 for analysis 1 , REGR factor score 1 for analysis 1 b Dependent Variable: attitude Coefficients(a) Model Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta 1 (Constant) 4.495 .045 99.173 .000 REGR factor score 1 for analysis 1 .735 .045 .603 16.192 .000 REGR factor score 2 for analysis 1 .584 .045 .479 12.861 .000 a Dependent Variable: attitude * Regression Variables Entered/Removed(b) Model Variables Entered Variables Removed Method 1 attitude(a) . Enter a All requested variables entered. b Dependent Variable: intention Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 .740(a) .548 .546 .93 a Predictors: (Constant), attitude ANOVA(b) Model Sum of Squares df Mean Square F Sig. 1 Regression 314.119 1 314.119 360.657 .000(a) Residual 259.547 298 .871 Total 573.667 299 a Predictors: (Constant), attitude b Dependent Variable: intention Coefficients(a) Model Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta 1 (Constant) .175 .207 .844 .399 attitude .842 .044 .740 18.991 .000 a Dependent Variable: intention ...read more.

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