Mobile Phones
Based on the philosophy that the technology and fashion can co-exist, Haier integrates state-of-the-art wireless communication technologies into a complete range of in-fashion mobile phones. Haier mobile phones include such latest features as GSM/GPRS technology, integrated digital cameras, MMS, MIDI Polyphonic ring tones and color LCD screens.
IT products
Computers (desktop and laptop)
With a special attention to users' health, and eye-protection, Haier makes desktop and laptop computers for personal and commercial use in different ranges Haier is committed to delivering a full-service package, and offers free software commissioning Haier consistently improves the quality of its computers.
Intelligent Home Integration
Haier's intelligent system is the mainstay of Haier E-home program. Haier provides comprehensive solutions for communities, hotels, supermarkets, office buildings, factories, urban security departments and homes, and delivers a series of intelligent products, such as digital video phone systems, security monitoring systems, anti-burglary alarms, home environment control and access control systems.
Networked Digital Home Solutions
Haier deploys "Haier E-home" using a technological system based on proprietary intellectual property rights, such as home network system structure and home network communications technology. The home network is divided into a main network transmitting high speed information, and a sub-network transmitting low speed information.
Travel.
The Haier International Travel Agency mainly offers business travel services.
Insurance
Haier Insurance Agency delivers insurance policies on behalf of insurance companies through Haier's comprehensive network and large customer base
Logistics
Haier aims to establish an efficient supply chain and provide customer-oriented value-added services
The focus of this project is on the colour television product that is manufactured by Haier.
Haier color TVs are manufactured with the application of high technology. Haier aims to provide the right products for different consumer groups, gaining high customer recognition. Haier is committed to strengthening its global competitiveness, with the creation of a global supply chain under the concept of "competitive cooperation". Haier's extensive range of products, including traditional TVs, flat-panel TVs, digital TVs, wireless TVs, touch TVs and 5.1 sound system TVs, aim to bring more freedom, comfort and greater entertainment to homes and customers.
Following are special features in Haiertelevisions.
Curtain - protects your eyes from sudden brightness and flickers
Count Time - continuously monitor usage of TV through the remote
Appointment - set time for change over of channels automatically
Tint - vary the tint of the picture (greenish - reddish) as per your preference
Password protection - gives you the option of blocking others from using your Tv
The following are the broad categories of televisions which are manufactured by Haier.
Plasma Television
Create the ultimate home theater with a Haier Plasma television. Wide viewable angles and vivid colours will make this the focus of any environment and will exceed the expectations of the most discerning viewers. Wall mountable or free-standing, our sleek designs are perfect for all your home decorating needs.
LCD Flat Panel Televisions
Haier LCD Flat Panel Television Monitors can deliver the superior sight and sound you expect from an LCD TV. Ultra-thin designs and crystal clear picture quality make them perfect for your home or office.
Flat Screen Televisions
Innovative and patented technology is what you will find on all Haier Flat Screen Televisions. Our exclusive "Theater Curtain" display feature and patented "Digital Circuitry Technology" produce the ultimate picture quality and extended viewing for years to come.
SYSTEM THINKING
The Haiers planning strategies about television manufacturing When we manufacturers outsource their products along a global supply chain, we create a win-win-win situation. The manufacturers have lower costs, the consumers have cheaper TV's, and TV's are better made. Standardization of parts, economies of scale, and lower transportation costs have made most TV factories assemblers, rather than manufacturers. Parts from all the over the world are shipped to a main factory where the TV is assembled and then sent to retailers. With manufacturers producing only specific parts, quality is better. And as companies move to lower cost countries, the price of TV's falls. The trick is no longer who produces the best TV, but which company is able to exploit the current global chain
There are four phases of manufacturing. The following are the four phases
INPUTS
Plastics:
Plastics in televison manufacturing is used for making cabinets and various electrical parts. It is one of the most important raw material in television manufacturing. Haier India outsources television cabinets from a Punjab based plastic manufacturing firm.
PICTURE TUBES :
The quality of the picture in television solely depends on the picture tube. It is also very important raw material in television manufacturing as the quality of the television depends on the effectiveness of the picture tube. Haier India imports various kinds of picture tubes used in various kinds of televisions like Plasmas, LCD, CTV etc , from its china based manufacturing unit.
ELECTRICAL CONNECTORS:
Hundreds of electrical connectors is used in television manufacturing, depending upon the kind of television. For example, different connectors will be used in manufacturing of LCDs from manufacturing of Plasmas. This is one of the main component in manufacturing televisions. Haier India outsources these electrical connectors from a UK based firm called Farnell.
ELECTRONIC COMPONENTS:
These components are very much used in television manufacturing. These components consisits of LED lights on the television sets, various other lights on the television sets. These components enhances the looks of the television and also helps the user to operate the television. . Haier India outsources these electronic connectors from a UK based firm called Farnell.
PACKING MATERIALS:
These materials are used for the safety of televisions while its distributions. It is very important for television to be packed in a way that it can bare uncertain/ sudden shcocks while transporting through various kinds of mean of transportation. Haier India outsources its television packaging from a Delhi based packaging firm.
PROCESS:
The various components of process consists of the following
ASSEMBLING:
It is the most important phase of television manufacturing. In this phase all the raw materials are converted into the finished goods.
TESTING:
After assembling the televisions sets are tested and checked whether they are OK or not for the end users.
QUALITY CONTROL:
After the testing phase, the quality of the television sets are checked with respect to the Indian television manufacturing norms.
LABELLING:
This is the last phase of process. Labelling is done in order to represent the various functions of the product and the contact address of the seller and the manufacturer.
OUTPUT:
The output of the whole process is various kinds of television sets. For example;
· LCD
· PLASMA
· CTV
PROJECTION TELEVISION
FEEDBACK:
The feedback phase consists of the following components:
Customer satisfaction
This is in order to check whether the end-user is satisfied with the product and if not, what are the drawback of the product so that we can rectify it in order to satisfy the customer fully.
DEMAND AND SUPPLY ANALYSIS;
This phase is to check the demand and supply of our television models in order tocontrol the production and preparing various price tarrifs.
AREA/ REGION WISE PREFERENCE OF MODELS:
This phase is to control supply of various models according to the demand in different regions or cities. And also it helps to set the pricing strategy region wise.
CHOICE OF MODELS:
This phase is to analyse the most preferred television model so that the company accordingly define its future plans.
The above figure represents that how the three main raw materials are sent to the main assembly line and where the televisions sets are converted into finished goods and are finally sent to the main distributor of Haier India Limited.
Description of the diagam:
In the mentioned diagram three main raw materials named as A,B and C, are sent to the assembly line x. In the assembly line x, raw materials are converted into finished goods. In the end these goods are packed and are sent to the three main distributors of Haier India Limited.The three main distributors finally distributes the product to their respective retailers from where the goods are sold to the end users.
Now the following is the components of informational development system in relation to television manufacturing.
1. ANALYSIS
information from the sales department that is received is compared with the target set. An analysis of the same reveals the trend among the customers about the latest models that are popular and the marketing mix strategies that are most successful. It also reveals the competitors strategies vis a vis our product
2. DESIGN
3. the feedback that is received from the customers, the retails, the sales showrooms, distributors, wholesalers, and the ware house agents along with the sales team reveal the expectations and drawbacks that the product offers with respect to design, packaging, pricing, after sales service, quick response, features etc.
4. IMPLEMENTATION
5. a thorough search of the information received will help the management to plan for new product launch, devise marketing strategies, strengthen or weaken sales force, improve the distribution network, or in extreme cases drop the production line of an obsolete product that has very few takers.
6. EVALUATION
7. the new changes that are implemented by the management would produce results. These results will be compared with the set goals and this would help the management to check if the steps taken by them by the information received by them is gainful or not.
NETWORKING
Haier India Limited is divided into five main departments i.e Finance,Marketing,Sales,Human Resource,Inventory Management.
The following diagram represents their system of sales order processing.
Three LAN Implementations Are Used Most Commonly
(Source: Jaiswal Mahadeo, Mital, Monika (2005), Management Information Systems, Oxford University Press, New Delhi.)
Different kinds of systems
Three main categories of information systems serve different organizational levels: operational – level systems, management-level systems, and strategic-level systems. Operational – level systems support operational manages by keeping track of the elementary activities and transactions of the organization, such as sales, receipts, cash deposits, payroll, credit decision, and the flow of materials in a factory. The principal purpose of systems at this level is to answer routine questions and to track the flow of transactions through the organization. How many parts are in inventory? What happened to Mr. Williams’s payment? To answer these kinds of questions, information generally must be Williams’s payment? To answer these kinds of questions, information generally must be easily available, current, and accurate. Examples of operational-level systems include a system to record bank deposits from automatic teller machines or one that tracks the number of hours worked each day by employees on a factory floor.
Management-level systems serve the monitoring, controlling, decision-making, and administrative activities of middle managers. The principal question addressed by such system is this: Are things working well? Management-level systems typically provide periodic reports rather than instant information on operations. An example is a relocation control system that reports on the total moving, house-hunting, and home financing costs for employees in all company divisions, noting wherever actual costs exceed budgets.
Some management-level systems support no routine decision making. They tend to focus on less-structured decisions for which information requirements are not always clear. These systems often answer “what –if” questions. What would be the impact on production schedules if we were to double sales in the month of December? What would happen to our return on investment if a factory schedule were delayed for six months? Answers to these questions frequently require new data from outside the organization, as well as data from inside that cannot be easily drawn existing operational-level systems.
(Source: Senn, J.A. Analysis and Design of Information System , 2002)
Strategic-level systems help senior management tackle and address strategic issues and long-term trends, both in the firm and in the external environment. Their principal concern in matching changes in the external environment with existing organizational capability. What will employment levels be in five years? What are the long-term industry cost trends, and where does our firm fit in? what products should we be making in five years?
Information systems also serve the major business functions, such as sales and marketing, manufacturing and production, finance and accounting, and human resources. A typical organization has operational-, management-, and strategic-level systems for each functional area. For example, the sales function generally has a sales system on the operational level to record daily sales figures and to process orders. A management-level system tracks monthly sales figures by sales territory and reports on territories where sales exceed or fall below anticipated levels. A system to forecast sales trends over a five-year period serves the strategic level. We first describe the specific categories of systems serving each organizational level and their value to the organization. Then we show how organizations use these systems for each major business function.
The term management. The term management information systems (MIS) also designates a specific category of information systems serving management-level functions. Management information systems (MIS) serve the management level of the organization, providing managers with reports and often online access to the organization’s current performance and historical records. Typically, Information System are oriented almost exclusively to internal, not environmental or external, events. Information System primarily serve the functions of planning, controlling, and decision making at the management level. Generally, they depend on underlying transaction processing systems for their data.
Information Systems on Haier’s basic operations. The basic transaction data from TPS are compressed and are usually presented in long reports that are produced on a regular schedule. Figure shows how a typical Information System transforms transaction level data from inventory, production, and accounting into Information System files that are used to provide managers with reports.
Transaction Processing Systems Management information systems
(Source: Jaiswal Mahadeo, Mital, Monika (2005), Management Information Systems, Oxford University Press, New Delhi.)
Manufacturing and Production Systems
The manufacturing and production function is responsible for actually producing, the firm’s goods and services. Manufacturing and production systems deal with the planning, development, and maintenance of production facilities; the establishment of production goals; the acquisition, storage, and availability of production materials; and the scheduling of equipment, facilities, materials, and labor required to fashion finished products. Manufacturing and production information systems support these activities.
Table 2-3 shows some typical manufacturing and production information systems arranged by organizational level. Strategic-level manufacturing systems deal with the firm’s long-term manufacturing goals, such as where to locate new plants or whether to invest in new manufacturing technology. At the management level, manufacturing and production systems analyze and monitor manufacturing and production costs and resources. Operational manufacturing and production systems deal with the status of production tasks.
Manufacturing and production information systems
Product life cycle management (PLM) systems are one type of manufacturing and production system that has become increasingly valuable in the automotive, aerospace, and consumer products industries. PLM systems are based on a data repository that organizes every piece of information that goes into making a particular product, such as formula cards, packaging information, shipping specifications, and patent data. Once all these data are available, companies can select and combine the data they need to serve specific functions. For, example, designers and engineers can use the data to determine which parts are needed for a new design, whereas retailers can use them to determine shelf height and how materials should be stored in warehouses.
Overview of an inventory system
(Source: Senn, J.A. Analysis and Design of Information System , 2002)
BUSINESS TO BUSINESSEssentially, two constituencies will drive the adoption of B2B e-commerce -buyers and suppliers. For the buyers, B2B e-commerce will drive savings through lower process costs, reduced inventory carrying costs, improved purchasing policy compliance, and better prices. Furthermore, it will allow buyers to source based on important parameters beyond price including availability, delivery, quality, and service, among other. For suppliers, B2B e-commerce will proved a cheaper channel through which suppliers can sell to existing customers or reach new customers altogether. It will also enable suppliers to reduce their process costs. Adoption on both the supply side and the demand side, which is critical to e-commerce fulfilling its potential, will allow for much more efficient supply and demand chains. Middlemen that add value will use the Internet to automate processes that are currently manual, middlemen that add no value beyond hooking up buyers and sellers better watch out. Below some of the major values of B2B e-commerce for both buyers and sellers is explained.
B2B Market Models
Internet-based markets, the latest incarnation of B2B e-commerce, come in many different variations. However, the different markets that do exist are a variation of one of, or a hybrid of, four basic models -catalog, auction, exchange and community market makers. All of these models bring benefits to both buyers and sellers. Those that don’t will have difficulty attracting a critical mass of supply and demand to be effective.
REFERENCES
Jaiswal Mahadeo, Mital, Monika (2005), Management Information Systems, Oxford University Press, New Delhi.
Senn, J.A. Analysis and Design of Information System, McGraw Hill International Edition, Third Edition, 2002
Devlin, B. Information Integration – Extending the Data Warehouse, white paper, IBM, March 2003
Chen, Stephen (2001), Strategic Management of E-business, Wiley & Sons, Ltd, Indian Edition
Coltman, t, Devinney,, Latukefu, A.S. and Midgley, D.F. (2000), International Perspectives on the state of the e-business revolution, .
