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To complete this assignment on research method process for strategic managers, I will locate a local business and submit a research proposal

Extracts from this document...

Introduction

´╗┐Borough College London Course: Level 7 BTEC Advanced Professional Diploma in Management Studies Assignment: Research Methods for Strategic Managers Research Question. Explain about your research question taking into account your hypothesis, research method, preparation and methodology and justify your choice. You should conduct individual preliminary investigation before selecting your research question. Prepare an action plan with target dates and methods for monitoring and updating 1. Literature Review. Analysing 2. Data for Research Proposal. 3. Presenting a Research Proposal and its Evaluation. 4. Conclusion and Recommendation. . Contents 1. Abstract 2. Introduction 3. Research questions and methods 1. Questions 2. Methods 3. Market orientation 4. Marketing theories 1. Action plan 2. Case study 3. Literature review 4. Theory formulation 5. Research methods and design 1. The purpose of research 2. The type of investigation 3. The extent of research interference 1. Research analysis 2. Research data collection 1. Interview 1. Research findings 2. Conclusion and recommendations 3. Literature 4. Appendix 1. Questionnaire Abstract To complete this assignment on research method process for strategic managers, I will locate a local business and submit a research proposal. The purpose of this research is to help design a plan of research methods for strategic managers which they are interested in undertaking and to explain this project to other people. The research methods include: 1. What is the main research question? 2. What are research methods and techniques? 3. What is the main hypothesis? 4. What data collection and techniques? 5. Research analysis 6. Findings 7. Recommendations The evaluators will be less well informed about the background and motivation of my research methods, so I will have to provide information that will help put the details in perspective. No two methods are alike, and there is no general recipe which, if followed to the letter, will guarantee a good research. Most methods do share?or can share?a few common structural features, however. ...read more.

Middle

Due to it, an insurgence of businesses into foreign markets has been seen with increasing frequency. Due to this, undeclared wars have erupted everywhere to gain competitive advantage over other actors in every industrial sector and different markets. Businesses are increasingly facing competition and managers has to think harder not only from other local players but from foreign entrants as well, which is making it ever more difficult to win over customers and market share from competitors, resulting in low revenues, losses, or even outright closure of local businesses in face of the foreign competitors. In order to influence the locally based fast-food franchises, the foreign competitors need to gain a competitive edge over them by winning over market share from them. The only possible way to do this is to attract local buyers towards their offers. If they can influence the local customers enough to be able to convince them to switch from their existing brands to the new offers, the foreigners will be able to win over market share, and consequently the market, from the local competitors and hence achieve their target; i.e., influence the local market in the intended way. Research methods and design The purpose of research It is a Descriptive research method because I am trying to describe the strategic managers aspects of phenomenon interest of an organization based on the customer preference. The type of investigation It is a Correlation research method because strategic manager showing the association between the independent and the dependent variable that when foreign competition rises what factors are associated for the declining sales of the local business. The extent of researcher interference This research is conducted view in the natural environment with minimum interference to strategic manager with the normal flow of work and collecting data through questionnaires and literature review. Research analysis As it is a correlation research and it is always being conducted in the contrived setting so it is a field study because I am identifying the different variables through ...read more.

Conclusion

| 2 | 3 | 4 | 5 | The quality of food is excellent | 1 | 2 | 3 | 4 | 5 | The food is tasty and flavourful | 1 | 2 | 3 | 4 | 5 | The restaurant?s environment | | | | | | Is comfortable | 1 | 2 | 3 | 4 | 5 | The service is good | 1 | 2 | 3 | 4 | 5 | The pricing is satisfactory | 1 | 2 | 3 | 4 | 5 | The restaurants are easily accessible | | | | | | From all areas of the city | 1 | 2 | 3 | 4 | 5 | You would recommend this restaurant | | | | | | To other people | 1 | 2 | 3 | 4 | 5 | 12. Do you think ?Juoda Balta? restaurants are conveniently located for people from all over the city? Yes No 13. What do you think has happened to ?Juoda Balta? popularity since foreign fast-food restaurants like KFC and McDonald?s have been introduced in Pakistan? it has lost popularity it has gained popularity Its popularity has remained same (If you don?t think it has lost popularity, please skip the next question) 14. Please rate the most probable factors in your opinion, of ?Juoda Balta? decreasing popularity on a scale of 1-7 (1 being the most probable) Better brand images of foreign brands ________ Societal mindset of preferring foreign things over local ones ________ Better service from competitors ________ Better quality of food from competitors ________ Innovative food products being offered by competitors ________ Better pricing by competitors ________ Easy availability of foreign brands in terms of location ________ 15. What do you think ?Juoda Balta? can do to win back customers from competing foreign fast food chains? ____________________________________________________________ __________________ ____________________________________________________________ __________________ ____________________________________________________________ __________________ 16. Our questionnaire was: (Choose one) Interesting Boring So-So Insightful Excellent Not good at all ...read more.

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