Aims of Tesco PLC
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Introduction
Aims of Tesco PLC To Grow the UK Core: The UK is the largest business in the Tesco Group and a key driver of sales and profit. This year, Tesco are committing £1 Billion to improve the shopping trip, improving aspects that matter for customers which will involve significant revenue and capital investment. These changes will reinvigorate the shopping trip for customers, and consequently deliver improved performance for shareholders. To be an outstanding international retailer in stores and online: Another original goal, for Tesco PLC, is to be a “successful international retailer.” In 1997, Tesco’s international businesses accounted to 1.8% of the Group’s profits. Today, they represent 30% and Tesco are now either number one or number two in eight of their 12 markets outside the UK. ...read more.
Middle
Tesco now aim to be as strong in everything they sell as well as food. To be responsible for the development of communities located in proximity to Tesco: In 2007, Tesco added a fifth element to their extensive strategy to fortify their pledge to communities and the environment. They altered their goal slightly in 2011 by stressing their responsibilities in these fields. To be the creator of highly valued brands: The Tesco brand has developed into a wide range of store, product and service brands across the world, examples are Tesco Value an Finest. Across each competitive market, Tesco?s own-label program appeals to their customers as it provides high quality products, at low, easy to afford prices. ...read more.
Conclusion
They also aim to be first to meet a customer?s needs and to act responsibly towards the local community and the surrounding environment. Treat people how they like to be treated: The Tesco staff strives to work as a team and trust and respect each other. This is to create a positive work environment and encourages constructive behavior when dealing with customers. Tesco encourages manners within their work force, which inspires the various employees to listen and provide support to fellow colleagues (This includes sharing knowledge and experience). Tesco also have what they call their ?steering wheel.? This is a wheel that contains the aims of the customer, community, finance, people, and operations. According to the wheel, the customers want friendly staff, they don?t want to queue, low prices, availablilty of required stock ...read more.
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