In an attempt to increase convenience for the consumer, Tesco have added a feature to their website which allows shoppers to create an electronic shopping list that can be saved and recalled at a later date when they shop online again.
Next day delivery is promised when ordering online and the opportunity to order goods up to 28 days in advance is also available.
Nowadays, many people have smart phones which are used regularly to browse anything they wish. Tesco has an application which any smart phone device can download and use. The previous Tesco app allowed customers to find the exact aisle and shelf placement of a product in their local branch using ’Tesco finder’. You can now buy wine by taking a photo of the label using ’Wine finder’ and your device will be turned into a club card. This is their latest feature yet. As long as customers are registered on their website, the app allows them to find products, create shopping baskets and arrange for delivery, all on a smart phone.
Accessibility at Tesco
Tesco.com is committed to provide customers a website that is accessible to the widest possible audience.
Information about the Tesco.com site, how to change how it looks and tips for customers using screen readers.
Using the Tesco.com site
Tesco has aimed to create sites that are available to everyone including those with sight, acoustic and motor impairment restrictions.
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They aim to use a web font so all text is easy to read.
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They have appropriate alt tags for images to carry information.
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Tesco ensure that navigation through the website works in they same way.
- They do not rely on just colour as the only way of giving out information.
- Tesco avoid the use of images of text wherever possible, and provide equivalent text links that consist of images.
Efficiency
Tesco’s target group want a limited of number of clicks on the site to browse and complete their shopping easily; without delays and wasting time. Tesco has provided this for their customers. The process is time efficient as it is easy accessible and all the information needed is on the site. Navigating through the pages as well is time efficient as each page loads quickly.
Speed of response
On average, a customer will wait for a page to load for up to 6 seconds. The duration on Tesco’s website for each page to load is about 3-4seconds which will allow users to browse the site without any delays from the site.
(Source: - Business Finance - Ebusiness level 2).
Security
Tesco Secure is a service offered by Tesco in partnership with Visa International. Tesco Secure provides a way to password-protect credit card usage on the internet. Customers have to just simply register their credit card and choose a password. The password is required when they use their card to make a purchase online. The requirement of having a password prevents unauthorised usage of their card on the internet, giving customers more confidence about making secure purchases online.
The target group would want to access the site in a safe manner. The customers would want to know if there was a breach of security or misuse of the site so they can take some action towards this issue.
Terms and Conditions
When customers register to the Tesco.com site they will be asked to create a password. The customer will then be responsible for all activities and orders that occur or are submitted under the password. If Tesco.com has reason to believe that there is likely to be a breach of security or misuse of the Tesco.com site, they may require the customer to change their password.
A website has to be trustworthy in order for customers to use it. Customers will check for symbols indicating membership , customer feedback and reviews of the site, if it is up-to-date, what security they provide their customers with as they will be concerned about their personal details. When it comes to payments, customers will expect the site to accept a variety of cards with minimum number of clicks when they place an order as it essential that customers can purchase easily or else the purchase will be abandoned.
Accuracy-of all information given and processed. There is evidence to suggest that users’ personal details will be recorded accurately and processed securely and in line with legislation on the privacy policy-terms and conditions which can be accessed at the bottom on the page.
To know if the site is accurate there will be evidence at the bottom of the site, in this case Tesco has “© Tesco.com 2011 All rights reserved”
Tesco.com provides all of this for their customers. There is a privacy statement on the site that states, “Your information may be passed to and used by all Tesco companies. We will never pass your personal information to anyone else, except where we are required or permitted to do so by law, for any successors in title to our business and supplies that process information on our behalf both in the UK and abroad. We may also use the disclosure information in aggregate (so that no individual customers are identified) for marketing and strategic development purposes.”
Number of cards- Tesco.com allows customers to use the card of their choice to process a payment. Their customers can use 7 different cards on the site:
- Tesco Clubcard
- American express
- MasterCard
- Visa credit card
- Maestro
- Solo
- Delta debit
Tesco provides appropriate alt tags on their images for help people with disabilities to be able to identify what is on the screen in front of them. Example of image with alt tag
Many customers might visit a website for a specific search and not want to go through all the pages to find the product that is suitable for them so instead they use the search box provided on each page the search is relevant/relates to and they enter the name of product or the type to get time efficient results on their page within seconds of their search.
Example of search box
