Business and Management

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Unit 2 – Organisational aims and objectives – Task 1

In this task I will explain how aims and objectives of Tesco’s may be achieved through planning and monitoring.

Tesco’s is a large organisation; they plan to expand and aim to dominate a good customer service to their customers. Tesco’s plan for the future, and take good control of what is happening on a day to day basis.

Tesco’s mission statement is shown below:

 

"We have continued to make strong progress with all four parts of our strategy - a strong UK core business, non-food, retailing services and international - by keeping our focus on trying to improve what we do for customers:

  • making their shopping trip as easy as possible
  • constantly seeking to reduce our prices to help them spend less
  • offering the convenience of either large or small stores
  • bringing simplicity and value to complicated markets
  • being environmentally friendly
  • offering the latest ranges of products"

Tesco’s objectives are SMART so that progress can be evaluated and achieved.

Objectives are the means by which the business will seek to achieve its aims. If I take the aim of 'being environmentally friendly' then the objectives that can help achieve that might be monitoring levels of waste generated by the business, investing in new technology to help improve efficiency, installing energy saving devices and switching its fleet of vehicles to less polluting fuels.

Tesco’s will need to monitor its performance in relation to achieve their goals.

Tesco’s try to factor what is happening in society as a whole in its planning. They reflect to changing trends and fashions in its product range or the service that it offers and if they do not monitor what is happening then it would soon find it self losing competitive advantage. Overall through planning and monitoring they would achieve the aim of offering the latest ranges of products to their customers.

Better planning and monitoring for Tesco’s, builds more profitable and a successful company.

Plans and how they are monitored can be divided into four key areas (shown below):

  • aims and objectives (the setting of plans)
  • action planning (looking at how to achieve these plans with targets and strategies)
  • maintenance of effective operations (how resources can be used to make sure those plans happen)
  • monitoring of performance and future planning (checking that the plans are being met and making changes to improve the business in the future)

Action Planning

Action planning can be used to focus on the aims of Tesco’s in the long term, in the couple of years or over a number of years. One of the ways to do this is by strategic planning. 

Strategic planning has four stages as shown below:

Tesco’s has always had the vision of being the UK’s number one family shopping chain. To achieve this, its aims have been:

By keeping their focus on trying to improve what they do for their customers, by:

  • making their shopping trip as easy as possible
  • constantly seeking to reduce our prices to help them spend less
  • offering the convenience of either large or small stores
  • bringing simplicity and value to complicated markets
  • being environmentally friendly
  • offering the latest ranges of products

The objectives chosen as a way to achieve these aims are the following: by providing good customer service and monitoring levels of waste generated by Tesco’s.

Tesco’s have set out the vision for the future, which they want to work towards the next couple of years. By looking at the strategic plan I will compare this to where it is now/present.

Strategic planning will help Tesco’s plan and review changes in the way Tesco’s operate. The plan will be used for any circumstances that affect it, both outside and inside the business.

Tactical Planning

Tactical planning is like strategic planning, but in strategic planning targets are set. And in tactical planning they are on a more day to day basis and often have to respond to events outside Tesco’s control.

For example these include:

  • which staff is doing a specific job on a specific day
  • breaks and lunches
  • briefing matters (what’s happening on each day – day to day basis)
  • meetings or events

Tesco’s strategic aim is to become a strong UK core business, by keeping their focus on trying to improve what they do for their customers, by:

  • making their shopping trip as easy as possible
  • constantly seeking to reduce our prices to help them spend less
  • offering the convenience of either large or small stores
  • bringing simplicity and value to complicated markets
  • being environmentally friendly
  • offering the latest ranges of products

Families in general, like to buy low cost products, which therefore tactical pricing is used to attract more customers to shop at Tesco’s. When other supermarkets use low cost incentives such as “buy one, get one free” and half-price offers, Tesco’s allows its customers to benefit from the same prices, as a tactic to keep the customers shopping at Tesco’s. This tactic temporarily reduces profits but retains customers.

Maintenance of effective operations

Once aims and objectives have been set, the next step for management is to make sure that the right resources are in place to achieve all targets.

Resources are listed below:

  • Premises
  • Location
  • Staff
  • Equipment
  • Technology
  • Facilities
  • Machinery
  • Working capital
  • Different department (i.e. sales, marketing, administration and human resource)

Maintaining effective operations is about making sure that everything is in place to carry out all the tasks that Tesco’s needs.

Managers need to make sure that the resources are available so that they could meet the aims and objectives that are set.

Maintenance of planning on future planning

I have now stated that effective monitoring and planning are essential to Tesco’s. Each of the areas in Tesco’s will carry out the following functions differently.

Human resource department: it will be the job of staff to monitor levels of sickness absences, lates, attendances and training days which they need to attend.

Production department: in the production department the role of production manager is to keep costs to a minimum level, monitor wastage, the quality levels, finance – working with budgets, productivity and finally efficiency.

Finance department: the finance manager will check spending and ensure that money is spent in the right areas and at the right level.

Planning and monitoring is so important that a failure in this area will lead to a unsuccessful business. At the moment Tesco’s is the UK’s number one supermarket.

Join now!

There are a number of business tools that can be used to help, plan and monitor performance. One main tool is shown on the nest page:

Critical Path Analysis

Critical Path Analysis is a business tool that can be used to plan and monitor progress.

Here is an example:

Tesco’s, need to recruit the right staff with the right skills in order to make more profit.

The table below gives a guide to how long each of the individual activities should take:

The critical path diagram above ...

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