Financial Planning

Businesses need to manage and measure their financial performance and check important indicators of their financial ‘health’. It is vital that they know what their revenue and costs are if they want to see how much profit they are making. Businesses regularly measure their profit to monitor their progress.

It is essential that businesses measure their profitability to see how much profit they are making and determine whether or not their business is successful.

There is an essential distinction between profit and revenue; profit is not the same as revenue. Revenue is the amount of money a business receives from its sales however, the business has to deduct its own costs from the revenue and the sum that is left is actually the profit. If the business has costs which are greater than its turnover, instead of making a profit it will make a loss.

Mostly all businesses exist to make a profit.. One of the ways businesses can improve their profits is by increasing their prices if the demand for their product is price inelastic, or even by reducing their prices to increase demand if the demand for their product is price elastic. During the first few months of trading, if I increase the prices of my cakes and charge relatively high prices, this will have a rather negative impact on my business as my business will be very new and high prices will not attract customers it will instead most likely put them off from visiting my shop.

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As well as measuring profitability it is also important for businesses to measure their liquidity (solvency). Liquidity is the ability of a company to convert its assets into cash. A business that cannot pay its creditors on time, cannot continue to meet its obligations to the suppliers of credit, services, and goods can go bankruptThe business could miss out the incentives given by the suppliers of credit, services, and goods if it is short of cash or liquid assets. Loss of such incentives may result in an increase in the cost of goods consequently affecting the profitability of the business.

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