Revision notes on marketing and organisational objectives unit 2 p3

by charliesb07gmailcom (student)

Unit 3 research

Marketing objectives

Link between organisational and marketing objectives

Overall vison- what has to be achieved to deliver the mission-functional objective (how marketing will contribute towards achieving the overall aim)

Types of corporate objectives

Growth, financial performance, innovation, reputation, contribution to communities.

Marketing objectives relate to:

Growth strategies- Ansoff’s matrix

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Branding

Strong brands will stay to mind

Colour signifies the type of product:

Relationship marketing

Transactional marketing

Jaguar and land rover relationship marketing

Extended warranty, road side assistance and multicar discounts

Jaguar Extended Warranty