• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Revision notes on marketing and organisational objectives unit 2 p3

Extracts from this document...

Introduction

´╗┐Unit 3 research Marketing objectives Link between organisational and marketing objectives Overall vison- what has to be achieved to deliver the mission-functional objective (how marketing will contribute towards achieving the overall aim) Types of corporate objectives Growth, financial performance, innovation, reputation, contribution to communities. Marketing objectives relate to: * Sales * Market share * Market standing * Customer awareness * Customer satisfaction * Customer retention * Product launches Growth strategies- Ansoff?s matrix Product Market Present New Present Market penetration In this sector businesses try to increase current market share by using existing products Market existing product to existing customers.in the case of Cola-Cola, the classic Diet Coke which is available to a worldwide market. ...read more.

Middle

the classic Coca-Cola. Product diversification For this strategy, companies usually take on the most risk, as new products are tested In new markets. Powerade (produced in the name of Coca-Cola) was recently made in China. product Market Present New Risk bearing Present Market penetration Here a company will try to sell more of its existing products in existing markets. In the case of Jaguar land rover, the range rover produced since the 1970?s is worldwide popular choice of vehicle. Product development Here a company will try to create new products for existing markets to achieve growth. In the case of jaguar land rover, the jaguar F-type recently manufactured in 2013, is available to a worldwide market. ...read more.

Conclusion

Branding Strong brands will stay to mind Colour signifies the type of product: * blue (social media, Facebook, twitter) * red, excitement, Coca-Cola, levis Relationship marketing * Focuses on the strong relationship between company and customer * Customer rewards, money off vouchers, BOGOF Transactional marketing * Opposite of relationship marketing * No customer rewards Jaguar and land rover relationship marketing Extended warranty, road side assistance and multicar discounts Jaguar Extended Warranty * 12 months extensive cover for most factory fitted mechanical and electrical components * Consequential failure cover * Up to £750 MOT Test Insurance cover * Cover throughout the UK and Europe * Unlimited mileage and claims cover * Car hire for up to seven days * Your choice of Jaguar dealership ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marketing Aims and Objectives - with examples from major companies.

    Realistic - objectives need to be realistic and reasonable for the organisation. They can't be too ambitious, for example, a newsagent wanting to make a million pounds in the 1st three yrs of opening up. Time-Bound - planning and setting a deadline to how and when the objectives will be achieved.

  2. I am going to be writing about the concepts of marketing distinctiveness of the ...

    The product of McDonalds is fast food and the service they provide. The business has to make sure the product is tasty enough to be sold. If the product tastes horrible the customer would never want to try the same business again even if they have different products.

  1. Applied Business Studies

    The next section that I will be moving on to is 'Pricing Strategy'. A definition of pricing policy/strategy is the "Standard procedure use by a firm to set wholesale and retail prices for its products or services". When any business is starting up, getting the price is very important.

  2. Unit 1 Marketing Proposal: A01

    a car such as the Mercedes-Benz S-Class or a Rolls-Royce Phantom coupe are very expensive cars and to get them to sell they need customers that have substantial budget which may be rare during the recession. Task 2 - Functional areas The finance department need to work the marketing department

  1. Unit 2 Investigating business

    There are also many private sources of advice like 'live wire', 'the federation of small businesses', 'young enterprise UK', 'young entrepreneur site', 'Scottish enterprise' and 'the princes trust.' I researched a little bit into the young enterprise UK; I used their website to find out more about what they do.

  2. Marketing Assignment - examples Tesco and Coca Cola

    This would happen if Tesco was not able to pay for their good with the right amount of money, they would pay on credit. Coca Cola is the largest company in the soft drink industry which means that their supplies would have to very regular and consistent.

  1. Coca cola marketing plan. The following marketing plan forms the basis for the ...

    has customized their website to provide healthy resources and marketing of products that are considered smart choices. Economic and business conditions The United States is currently experiencing an economic recession. This period of negative growth includes higher unemployment, inflation, and cost of living expenses while consumers are experiencing lower disposable income and purchasing power (p.

  2. Introduction to Marketing - strategies for growth, transactional marketing and relationship marketing

    The best way to achieve this is by gaining part of their market share. Other ways include attracting non-users of your product or convincing current clients to use more of your product or service by advertising. Market penetration occurs when the product and market already exists.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work