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Sainsbury Supermarkets.

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Introduction

Background Information Sainsbury Supermarkets were established in 1869 by John James and Mary Ann Sainsbury and is Britain's longest standing major food retailer. They opened their first small dairy store in one of London's poorest areas. The store quickly became hugely popular for offering high quality goods at low prices. It was so successful a further 3 stores were opened in other Market streets in Shepney, Islington and Kentish Town. By 1882 John James Sainsbury had 4 stores and major plans to expand his business further. He opened a depot in Kentish Town, northwest London to supply this growing chain. It was also in 1882 he opened his first branch. In the late Victorian period John James found it necessary to step up his rate of expansion to avoid competition from large national multiple retailers such as Liptons, who posed a serious challenge to what was a small regional store like Sainsbury. John James recognised the need for further expansion in order to compete with these competitors. ...read more.

Middle

A MISSION STATEMENT IS A WRITTEN DOCUMENT SETTING OUT THE ORGANISATIONS PURPOSE. Business objectives are medium to long term targets that can give sense of direction to a manager, department or whole organisation. When a team is given this sense of direction it becomes much easier for the business to coordinate actions and create team spirit and moral. A business may have many different objectives to achieve their overall business mission. These objectives would include; * Profit making * Increasing sale * Beating competitors * Expanding the business * Proving good customer service * Ensuring the highest quality products are provided * The lowest prices Business objectives many be long term or short term objectives. An example of a long term objective; 'To improve customer service and quality of goods' An example of a short term objective; 'To reduce the number of customer complaints by 5%' The aims express the long term intention of the business to develop in a certain way. The purpose of having them is to create a common vision which everyone in the business can work towards achieving. ...read more.

Conclusion

IT IS AT THE HEART OF WHAT SAINSBURY'S STANDS FOR AND IS WHAT OUR CUSTOMERS STILL WANT US TO PROVIDE" Sainsbury's business objectives In order to deliver our mission and restore profitable growth Sainsbury's are focusing on three core, interrelated areas: * Outstanding quality and choice We are committed to providing our customers with quality and choice in both food and non-food areas. We are constantly looking at ways to innovate and improve own brand products so that we can provide our customers with food, beauty products, homewares, general merchandise, banking and customer services. All of which make the weekly shop more convenient. * Delivering great service Our number one job is to serve our customers well. This means we must look to provide a consistent level of good customer service across all our activities whether this is customer contact, product availability, food quality or banking services. * Competitive costs We have recently completed our modernisation programme and are working to ensure we get maximum benefit from these investments. ?? ?? ?? ?? Jessica May Business studies coursework 1 ...read more.

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