Tesco communicates with its stakeholders via emails, company’s website and media such as TV adverts.
TV adverts are an effective way to communicate with stakeholders as it’s easy to get them. Tesco must communicate the true to the stakeholders, to reassure them, and produce if possible any evidence.
Cancer Research UK Stakeholders
Stakeholders for a charity will normally include beneficiaries, donors, users,
members, the general public, the Charities Commission or other regulator,
employees, and experts in the field.
Charities rely on beneficiaries as they are who they receive benefits from which they need in a charity. Donors are really important for charities. The more donators they get the better because they need a supply of the following as much as they can get, blood, a body organ or tissue, or reproductive material for the medical treatment of somebody else.
It is vital that charities do all they can to actively engage with their stakeholders to improve the quality of their services.
How much will donors care if charities get more clear, especially about what’s important/what they achieve?
Some may not care too much, as long as a rumour doesn’t come out that will destroy their trust. But some will, especially the High Impact part of donors. And greater clearness may encourage donations from those that aren’t giving now because they don’t trust charities. In time, greater clearness will help all donors to become more informed donors and their trust will become more directly linked to how well charities communicate the difference they make.
Communicating with professional stakeholders is essential to the overall success of any project. The ‘who, what, why, when and how’ of communication is critical to ensure that all relevant stakeholders are informed about plans, have the opportunity to feedback and eventually take some ownership of the intervention.
Equally important, communication with professionals plays an important part in building confidence in and keeping the reputation of the organisation responsible for delivering the intervention.
Charities can communicate with stakeholders on their website or by advertisements. They can include government statistics on their website and how many donators they got and how much money they raised to show their progress. This will interest stakeholders as they can see how well the organisation is doing and what they can do to improve on this and keep it going.