Assignment 1
Task 2 (P2)
Unit 1: The Business Environment
Investigating Two Contrasting Organisations
Tesco Stakeholders
What are Stakeholders?
Stakeholders are a certain group of people that have an interest in a business. Each group have their own interests in the business. Tesco has many stakeholders. They are as follows, Shareholders, Customers, Employees, Government, Local Community, Suppliers, Financers and Pressure Groups. Each interest group has customers. Usually a customer wants quality goods at a low cost. They would also want a variety of products to choose from. All customers want these things and by Tesco providing them Tesco will attract more customers because of people talking about it. Tesco like most businesses need their customers because they are the business' income as the customers are the people who buy Tesco's products. The customers are a bit like a pressure group because they apply pressure to Tesco to meet their needs. Tesco like most business' need their customers because they are the business' income as the customers are the people who buy Tesco's products. The customers are a bit like a pressure group because they apply pressure to Tesco to meet their needs. Meeting the customer's needs can be things such as expanding their stores. This benefits the shareholders as well because by doing this promotion Tesco customer's will be encouraged to spend more on there groceries so that they get more off there petrol. (5p off petrol for a £50 spend at Tesco)
