To first aim giving the right to live a sustainable livelihood, the long –term goal being to ensure the rights of people to have food and income security that is sustainable for their future and the environment.
To meet this aim and long term goal there strategy is to support small farmers to become drivers of economic growth in countries or areas. They are also campaigning globally about climate change to create awareness.
The second aim of Oxfam’s strategic pan is to ensure people’s right to basic services such as education, health care and water. Also supporting the prevention and treatment of HIV and AIDS. Some of the objectives to meet this aim are to deliver programmes to increase access to quality education in five areas, also to deliver a minimum of seven programmes which focus on HIV and AIDS and also to increase the budget allocation for education and health in at least four countries.
To meet these aims and objectives Oxfam strategy is to have continued and pressured the UK and across the world and at key meetings such as G8 meetings to ensure the aid and debt relief in 2005 is delivered. Also to deliver education programmes to demonstrate how poor children, mainly girls can have good quality education to have the skills and knowledge to advocate to education services around the world. They also deliver AIDS and HIV programmes mainly in South Africa using strategies create prevention, cures and treatment to the most vulnerable people such as young children and old people, this should help to create awareness. Oxfam also support groups who monitor how the budgets are allocated and spent.
The third aim is giving the right to be heard, being able to help poor people to be able to influence decisions affecting their lives, including using political rights to be able to challenge inequality and economic rights. The plan to meet this aim is to strengthen the voice of people who have been prevented from having any attention or power to demand their rights. Oxfam having also been working towards building social movements where citizens can have an influencing role in relation to government decisions.
Audi is a private sector business and has a main aim, which is to make profit. There aims and objectives are based the 4 P’s on marketing which is product, price, place and the public. Audi also aims to boost the Audi brand image, also to increase attraction to the A4 and RS4 models and
Audi’s strategy of boosting the Audi brand image is to set up a 24-hour Audi television channel. This channel is used to extend its relationship with current customers and reaching out to new customers. This new channel is being viewed as new and cost effective tool to build the company’s brand. Audi have also posted new posters on billboards around the UK to Show the brand image and there new line of lower emission cars.The A4 and RS4 models are mostly shown on the channel to increase interest in the models.
Public and voluntary strategies are to to be able to provide a good service. Public sectors businesses are run to not only generate a profit but to provide a service to the public. Public sector strategies are to meet the needs of the less well of in society. Public sector businesses such as the primary health care trusts receive funds from the government and then expected to budget effectively to meet government targets. Main targets being to manage waiting lists so that patients do not have too waited too long for treatment as this could make the patients condition worse.
Voluntary sector strategies are also emphasised aims and objectives on providing a service and are also led by the beliefs that they stand for.
For example, Oxfam use campaigning and creating relationships with governments to meet their aims and objectives.
Private sector strategies have different aims and objectives from public and voluntary sectors as their most influential stakeholders are their owners. Strategies used by private sector businesses are profit maximisation, survival, sales maximisation, break-even, increasing revenue and cutting costs, meeting the needs of the market and outshining the completion.
The main objective of a business is to maximise the profits the make. To achieve higher profits in the longer term, they may have different short-term objectives. For example, by sacrificing short-term maximising, the business can secure long-term profit growth. For instance in order to gain market leadership the business may have to invest heavily in short period so that short –term profits fall.
Sales maximisation is used to maximise sales, this can be done increase the number of items sold (sales volume) for example Audi have a aim to sell 900,000 cars in 2009 to customers. Businesses can also increase the sales value, which is the money, received from making sales. This is also known as sales revenue.
Survival as a business is also very important to any business but mainly small new companies. A business that has been there for a long time has survived.
