The prospect of setting up a pizza hut restaurant and takeaway in Gillingham.

Survey:

To survey the general public about the prospect of getting a pizza hut restaurant and takeaway in Gillingham. I have designed a survey to ask the public about their views on this new business:

In my first question of my survey I asked whether people liked eating pizza. I wrote this question so that I could find out whether setting up a pizza restaurant and takeaway would be worthwhile doing or whether people would not appreciate it. If the results show that it would not be worthwhile me setting up this business I would have to think about choosing a different business to set up.

My second question was whether people would like to see a new pizza hut restaurant and takeaway open up. I asked this question to find out whether people would like to see a pizza restaurant and takeaway open soon or not. If the results showed that they do not want to see one then may be I would have to think about opening a restaurant or maybe a different style of takeaway.

The next question asks whether a pizza hut restaurant in Gillingham would be a good idea. I hope that the results would show that it is a good idea as there are no other pizza hut restaurants in Medway area so buy setting one up I will be able to fill the gap in the market.

For my next question I asked if I provided another food service, i.e. chips whether people would use it or not. I am hoping to find that people would use this service as I think it would greatly increase my profits and broaden the range of people that would use the service I will provide.

I wanted to find out if people would use a delivery service and whether or not they would pay for it or expect it to be free. The next two questions ask this. I would hope that people would use this service if it were provided for them. To start with I would not be able to run it for free but after I have been able to establish my business properly I would be able to provide a free service if the public decided they wanted it.

Another query I was thinking through was whether my customers would like to see the prices kept low or whether they would not mind paying an average amount for this service. If the survey showed that customers would like to have low prices then I would have to look into how I could reduce prices either by buying cheaper food products or cutting into my profits etc. I would hope that the survey would show that people are not too bothered with keeping prices low because then I could buy high quality food products, this would make my service a lot better.

My last question is about how far people would be willing to travel to get to my business. I think that in general people will only want to travel either a short car journey or short walking distance.

I surveyed a reasonable percentage of people from the general public ranging from the age of 16 up to 55. This gives me a wide range of results across the age range of possible customers.

Results for how many people would like to see a pizza restaurant and takeaway open in Gillingham:

This graph shows that in general people would like to see a pizza restaurant and takeaway open up in Gillingham. This is a good sign for the business as this proves that I should be able to get enough customers in to keep the business in profit. All though there are a few people, who are against, a new restaurant and takeaway being opened in Gillingham, there is not enough evidence to suggest that it would be a bad idea to open one up.

Results to show how far people are willing to travel to get to the restaurant

This graph shows us that most people are only willing to travel a short walking distance to get to the takeaway. This means that my takeaway will have to be centred in the centre of town or just of the side of the main street so that people do not have to travel far to get their service. The downside of opening the restaurant and takeaway in the centre of town is that it could be quite expensive; this means that my takeaway will have to be placed just outside the town centre to keep the costs down but not too far away from the centre so that people can still easily access it.