• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The purpose of this essay was to suggest marketing solutions for three companies to increase their revenue and to retain or current market share. The three companies used for this essay are Lowes, McDonalds restaurants, and Destination Ma

Extracts from this document...

Introduction

Running head: TOOLS, FOOD, AND CLOTHING FOR LESS Tools, Food, and Clothing for Less: How can they Make More? Dedra Adams American Intercontinental University September 11, 2011 Abstract The purpose of this essay was to suggest marketing solutions for three companies to increase their revenue and to retain or current market share. The three companies used for this essay are Lowe's, McDonald's restaurants, and Destination Maternity Tools, Food, and Clothing for Less: How can they make More? The three companies addressed in this essay are McDonald's Restaurants, Lowe's, and Destination Maternity. Although these are three very different types of companies, they have one thing in common and that is the need to refresh their marketing strategies in order to gain increased revenues. ...read more.

Middle

This would eliminate having to wait for someone to come and help the customer, which saves time. The last marketing suggestion for Lowe's would be to offer lower delivery charges for senior citizens. This would cost more money than changing the work shops to woman shops or having a team of personal assistants who would be there anyhow. The second company would be McDonald's restaurants (McDonald's, 2011). McDonald's has long since had a reputation for being a place for parents to bring their children to eat and play. The suggestions that would be beneficial for this business are also in the marketing area. ...read more.

Conclusion

The last business that will be discussed in this essay is Destination Maternity (Destination Maternity Corporation, 2011). Destination Maternity should begin a Secret Penny Sale campaign. This strategy increases customer numbers and retention in anticipation of the next sale. Since DM also runs a website where customers can order clothing, online raffles for codes that can be redeemed for such things as free shipping or a free accessory from the store. A home run marketing strategy would be to offer another amenity of DM that is for father to be's. Here they could watch sports programs and socialize with other father-to-be's. It would be a home run because it would cost a great amount of money and resources to restructure the stores to accommodate the men without disturbing the women only atmosphere inside the rest of the store. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marketing Research. Explain how different marketing research methods have been used to make a ...

    For my car, I would probably buy a stereo and speakers for about 100/200 pounds. IER-How often do you purchase accessories? IEE-Not very often, depends on the season. I would probably change my patterns in summer whereas during winter, I wouldn't bother with paint work due to terrible weather and

  2. Research project - market research for an elcetronic system to help restaurant waiters.

    A customer can benefit from this in many ways; one being that watitng time is reduced, they have the privacy of gaining the waiter/es attention without having to lift their hand and calling them. An organisation can benefit from this system as well, as it improves customer service they provide

  1. Marketing Aims and Objectives - with examples from major companies.

    up making huge losses and waste a lot of valuable time creating products that will not even sell or appeal to their customers. If products are manufactured, launched and released at a poor quality the businesses reputation will suffer and the business will struggle to break-even as sales decline, due

  2. Marketing Techniques of Mcdonalds and Manchester Library

    They offer kids fun over the summer holidays, homework clubs and audio books. A marketing objective for the Manchester library is that they aim to open a library in Beswick by the 13th September. Marketing is a way to promote a business or a product using various different ways.

  1. I am going to be writing about the concepts of marketing distinctiveness of the ...

    Other methods are also available so for example if you go on a website, the first thing you see is a lot of advertisements. The advertiser pays the website an amount to advertise their product or service on their website.

  2. Applied Business Studies

    The local community are also concerned about new motorways being built. As that would also damage the environment and increase the traffic within the residential areas, they are also concerned about the chemicals from factories and if they are building prisons near that area, as there is always a fear if someone escapes.

  1. Factors Affecting the UK as a Tourist Destination.

    Olympic Games and Paralympics Games will provide the UK's tourism industry with its biggest opportunity in recent years. The UK government anticipates that the games will provide a huge boost to the UK tourism industry, which aims to generate over £2billion worth of revenue over the next decade.

  2. Costa & McDonalds Marketing Plans

    More advanced cards such as a Tesco Clubcard will track what you buy and offer you suggestions or discounts on what you should/do buy the most. McDonald?s offers a loyalty card this works by offering the customer a free coffee for every six you buy.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work