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The purpose of this essay was to suggest marketing solutions for three companies to increase their revenue and to retain or current market share. The three companies used for this essay are Lowes, McDonalds restaurants, and Destination Ma

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Introduction

Running head: TOOLS, FOOD, AND CLOTHING FOR LESS Tools, Food, and Clothing for Less: How can they Make More? Dedra Adams American Intercontinental University September 11, 2011 Abstract The purpose of this essay was to suggest marketing solutions for three companies to increase their revenue and to retain or current market share. The three companies used for this essay are Lowe's, McDonald's restaurants, and Destination Maternity Tools, Food, and Clothing for Less: How can they make More? The three companies addressed in this essay are McDonald's Restaurants, Lowe's, and Destination Maternity. Although these are three very different types of companies, they have one thing in common and that is the need to refresh their marketing strategies in order to gain increased revenues. ...read more.

Middle

This would eliminate having to wait for someone to come and help the customer, which saves time. The last marketing suggestion for Lowe's would be to offer lower delivery charges for senior citizens. This would cost more money than changing the work shops to woman shops or having a team of personal assistants who would be there anyhow. The second company would be McDonald's restaurants (McDonald's, 2011). McDonald's has long since had a reputation for being a place for parents to bring their children to eat and play. The suggestions that would be beneficial for this business are also in the marketing area. ...read more.

Conclusion

The last business that will be discussed in this essay is Destination Maternity (Destination Maternity Corporation, 2011). Destination Maternity should begin a Secret Penny Sale campaign. This strategy increases customer numbers and retention in anticipation of the next sale. Since DM also runs a website where customers can order clothing, online raffles for codes that can be redeemed for such things as free shipping or a free accessory from the store. A home run marketing strategy would be to offer another amenity of DM that is for father to be's. Here they could watch sports programs and socialize with other father-to-be's. It would be a home run because it would cost a great amount of money and resources to restructure the stores to accommodate the men without disturbing the women only atmosphere inside the rest of the store. ...read more.

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