Therefore Nike employed its balanced steps in order to be original and stay the best taking in consideration business concepts, culture, environmental targets, benefit tracks and traffic arguments.
Nike employed the outsourcing strategy by transferring its products abroad to separate independent companies in all the parts of the world .With this strategy Nike wasn't only enabled to globalize its products, but it also supported its manufacturing movement from Oregon to lower cost countries with low paid workers and to defeat local shoe markets by taking in consideration the business environment, culture and economy of these countries. And with this, it was offered the opportunity to gain competitive advantage.
The power of training shoes brand identity lies in the potency of their emotional appeal. Accordingly, Nike, influenced and captivated people by it famous ubiquitous swoosh logo that is still until now its memorable brand catch line, including the positive vague messages – Just do it / Change the game - which are much related to life within their various meanings. Nike didn't stop here, it employed popular stars in sports – Michel Jordan - to advertise for its products to impress people and influence them that their products are the ulterior motive behind personal and sport achievement .And so demonstrate that it is the best advertising slogan in the world.
With the improvement of technology, Nike amended over time and was fast to cooperate within it, to change regularly its designs, styles, in order to achieve a unique fashion status around the world .The revision enables Nike to continue to grow and stay fresh as a brand and add more profit with its smart combination of innovation and marketing .However these weren't the only ways and reasons to attract people .The Design of the product also plays a role in its popularity and fame .That's why the design of the training shoes is acknowledged for being crucial to Nike's commercial success. As a result, the design of training shoe is done under many aspects considering technology aspects, foot ware concepts, athletic cultures and fashion styles.
Despite the fact that Nike is a sport foot ware, it has to respond to fashion trends, styles, designs and modes, especially after it added more wares to its production including bags, cloths, and glasses in addition to trainers.
The financial success of marketing is affected by the way in which they are marketed to the customers .That why Nike is very selective in how they distribute their products in a way where each model is advertised in a different time to take its own fame and fashionableness.
Although Nike is selective in its distribution, its prices are examined in a way where they are lower than other companies and in another way where mostly everyone can afford it and renew it when the new brand comes.
Commitment is an important concept in business and life , and this what Nike did when it improved its relation with the employee in a way where nothing but qualified and good products would be produced in return , trying by this action to make a big bond that effects their cooperation .
Nike is not a typical cooperation; it operated its efforts internally according to specific rules and regulations with business models in order to cultivate demographic and sport market niches carefully to develop their business. And by the time Nike developed its status, as being the biggest company in the world, it developed its business to be an idea transferred through generations where the dream comes true by just doing it.
