Yeo-Valley Ethical issues. Over the years Yeo Valley has been very successful and is now the fourth biggest and fastest growing yoghurt brand company globally

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Unit38: Understanding Business Ethics            Francesca Bademosi                  P1/M1

Yeo-Valley Ethical Issues

Yeo-valley is an independently owned corporation founded in 1996 by a dairy farming family and is based in Somerset. Over the years Yeo Valley has been very successful and is now the fourth biggest and fastest growing yoghurt brand company globally. Other dairy products that Yeo Valley also produce are milk, cream, cheese, butter, yogurts and ice cream. Yeo-Valley also offer financial services to their customers.

Mission Statement & Objectives of Yeo-Valley

Mission Statement:

‘To minimise our impact on the Environment in all of our operations’


  • To avoid artificial inputs.
  • To utilise natural methods and recipes.
  • To minimise energy usage.
  • To care for the land.
  • To recycle precious materials.
  • To invest in environmental improvements for the benefit of future generations.

Ethical Elements Included in Mission Statement and Objectives

The mission statement and objectives are all based on ethical operations and even though they are a company producing dairy products a lot of their objectives are about improving the environment. Their objectives are also ethical as they are about recycling, minimising energy usage and caring for the land. These objectives show that together Yeo Valley strives to be an ethical business and are trying their best to be as ethical as possible

Definition of Business Ethics

Business ethics is a form of ethical principles and moral or ethical problems that arise in a business environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and business organisations as a whole. Business ethics is about knowing the difference between right and wrong and choosing to do right.

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Ethical Issues Considered by Yeo Valley

Sustainability: Sustainability means the ability to sustain something; a means of configuring civilisation and human activity so that society, its members and its economies are able to meet their needs and express their greatest potential in the present, while preserving biodiversity and natural ecosystems. Yeo valley tries to care for the environment around them. Recently they donated over £8400 to one of the official Glastonbury charities, Water Aid. Being able to sustain a healthily environment is also beneficial for Yeo-valley because it gives their company a very good brand image. Yeo Valley ...

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