Lucy Leonard.
Getting a cat’s bum mouth analysis.
The genre of the text is an advertisement with the key purpose to persuade and inform the reader about the certain physical effects of smoking through the NHS, this is done primarily through the use of a written mode which imitates the effect of speech using an informal, colloquial register. The audience that this particular text is aimed at is early middle aged females who smoke, but at the same time, who take pride in their appearance.
Throughout the text, an informal use of lexis, including colloquialisms, dominates the text. “Fags…” this is done repetitively throughout to give the impression of chatty language and also to give off a sense of repulse and not a nice association with the noun fags, but at the same time building an association with the reader about the subject of the text, to get the purpose across. The text is filled with deictic expressions to emphasize that the text is written but mimics speech. “ they make your…” this can be associated to the readers by the way in which it is spoken as it maintains the flow of the text and the fact that speech itself is made up mainly of deictic expressions. The use of syllabics are also shown in the text as this is again is something in which the audience can associate with in informal speech yet still maintains the texts informative nature on a serious note. “you know all that good stuff…” the text mainly consists of mono and disyllabic lexis as it conveys simplicity for the audience and again its purpose, so not to baffle the audience with technical jargon which will not encourage them to read on and be somewhat persuaded by the text. The use of mono and disyllabic lexis continues the balanced flow of the text with ease. Also the text includes numerous contractions to maintain the informal register of the text and the chatty context. “That’s…” the contraction implies this colloquial language and maintains the flow it also makes the text more accessible for the audience as it is simple and to the point but continues to carry its informative and persuasive nature.
