The Theory Of Colour
Colour surrounds us and as such will impact, critically, on the way we feel. Certain colours and colour combinations or tone are mood enhancing making us feel happy, peaceful or energised, other colours will make us make us feel sad, angry, agitated or subdued. Business, fashion and the media make full use of their understanding of colour to achieve their aims and this often results in colour trends that will make certain colours or combinations being dated and others modern or up to the minute. The considered use of colour and tone can also make locations or items more attractive and thus increase sales or create environments where sales are enhanced. E.g. In hotels or restaurants colour can be used to create an ambience such as classical to ensure that customers will return and high prices charged. In a fast food restaurant, where sales are limited colour and design will be used to encourage customers to eat quickly and leave.
Colour surrounds us and as such will impact, critically, on the way we feel. Certain colours and colour combinations or tone are mood enhancing making us feel happy, peaceful or energised, other colours will make us make us feel sad, angry, agitated or subdued. Business, fashion and the media make full use of their understanding of colour to achieve their aims and this often results in colour trends that will make certain colours or combinations being dated and others modern or up to the minute. The considered use of colour and tone can also make locations or items more attractive and thus increase sales or create environments where sales are enhanced. E.g. In hotels or restaurants colour can be used to create an ambience such as classical to ensure that customers will return and high prices charged. In a fast food restaurant, where sales are limited colour and design will be used to encourage customers to eat quickly and leave.