In the opening shot of trailer one there is a sea of naked women. The picture means more than it is, as the moon light shows the feeling of mystery and danger. The sea of naked women appears to be a cold mysterious mountain range. The first time the viewer realises they are not mountains is when a head followed by a hand appears, the first sexual connotation is at the point when a hand strokes the hip and then down to her derrière. These women are shown as obstacles for James Bond to over come just as the mountains they are portrayed as would be obstacles.
The voice over is a very deep, mysterious, American voice. The second sentence of the voice over uses a pun “when every move brings you closer to the edge”. On the one hand it can be conveyed as a self explanatory sentence overlooking a juxtaposition of image creating an aura of the full bond theme. On the other it can be viewed as subtle sexual connotation linking the fact that every move when conveyed sexually brings you closer to the edge of naked women and the naked buttocks of the women. “When you live each day like it is your last” creates a cliché to expand on the title of “die another day” and replicating the end of life within this phrase links the viewers mind subconsciously and serves almost as a prompt to remind the viewer of the title and its Bond genre.
The sea of naked women then gradually dissolves into an ice gun. As it becomes clear that the computer generated image is an ice gun you can see a reflection of the first scene is the main body of the gun. There are two sound effects associated with the ice gun these are sync sounds as they match the action on the screen, the cocking of it and the sound of it firing. As the gun is fired a flame within the pistol builds up, this represents a male penis ejaculating. When the bullet leaves the end of the gun barrel the muzzle shatters and the ice looks as if it is coming out of the screen, an oxymoron is created as Bonds fiery, dangerous job, whilst being able to keep a cool head.
The bullet then morphs into an Aston Martin DB7 being pursued by a Jaguar XJR being driven Zao. This in essence sums up the basic genre of a James Bond film, guns, cars and general action. This image of the Aston Martin then cuts a series of explosions; this is the beginning of the montage that runs for most of the trailer. At this point the tempo of the accompanying music quickens to give the viewer a feeling something is about to happen. The montage consists of explosions, car chases, naked embrace, surfing and James Bond firing.
At the end of the montage there is a low angle shot of James Bond connoting power and control. The image of Bond viewed through a graphic interpretation of the riffling in a gun barrel is a classic shot featured in all James Bond films. Blood then sweeps across the screen suggesting Bond has killed the person hold the gun, this connotes that Bond can get out of any situation.
The previous shot then dissolves into a black background with the ice gun from the begging of the trailer, the gun then rotates with a backlit image of a woman appearing on the left hand side of the screen. The music has been slowed down now for many reasons, it is coming to the end of the trailer or some information is about to be displayed that the viewer must see, it could also connote seduction or the end of an orgasm. The trailer then ends as the women on the left hand of the screen blows the smoke coming out of the gun barrel, this morphs into the realise date of the film. There is then an acoustic guitar sound marking the end of the trailer as it fades out. The trailer is ‘Top and Tailed’ by the MGM logo, making the viewer confident that the film will be of a high-quality.
The theatrical trailer is very different from trailer one. A theatrical trailer is designed to be shown at the cinema before a film starts. The trailer it’s self is three minutes longer than trailer one. The theatrical trailer involves a lot less thinking as it entails fewer connotations.
At the beginning of this trailer there are big titles superimposed over the shots taken in North Korea. “Betrayed – Captured – Abandoned” these are the titles shown at the beginning. This trailer uses actual dialogue from the film, giving an insight into the general theme of the film. Most of the dialogue used is said by M, with little clips of dialogue from James Bond.
Following the superimposed titles there is a juxtaposition of short clips from the film showing the opening in North Korea, this is more like the opening of a war film as it shows the codes and conventions of one; the torture Bond was exposed to, the shot of Halle Berry emerging from the water. There are also lots of explosions and the surfing from the beginning of the film. Lots of puns are included from the dialogue “don’t blow it all at once” at this point a big explosion goes off. A pun said by Halle Berry is also included as she asks James Bond what his name is, he replies “James Bond”, Halle then says “That’s a mouth full” connoting oral sex.
Diegetic sound is used as you can hear the explosions as you see them. Fast music is also played periodically when there is lots of action. Near the end of this trailer there is another superimposed title “Pierce Brosnan is James Bond”, this is selling the star.
The audience is the same as it always has been since the 1960’s with the very first viewers, a new generation of viewers has just begun as the watch the old movies on DVD and video. The special effects have become better and better over the years attracting a new audience of action lovers.
James Bond in the future will be packed full of action with amazing effects and stunts. The Bond theme I fell will be the same as it has always been, Bond fighting with the latest political adversary. There will still the classic characters for example ‘Q’, ‘M’ and Moneypenny. The Aston Martin DB9 has just been released, this could be the next Bond car as it almost a tradition that Bond is given an Aston Martin.
