Analyse two Bond films and identify how they appeal to the audience.

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Jonny King     Analyse two Bond films and identify how they appeal to the audience.

Almost forty years after the legacy was born, there are certain things you now come to expect from a classic 'James Bond' movie. Fast cars, state-of-the-art gadgetry and beautiful women now seem almost routine in the films. A charmingly sophisticated, typically cultured British gentleman with a boyish love for anything with buttons or wheels, and his somewhat unique ability to make the majority of his female audience fall weak at the knees with stunning good looks and overused clichés, combined with the fact that he is seemingly always able to rise up against all of the unbelievable odds stacked against him, effortlessly surviving spectacular action sequences, death-defying car chases and gun fights without sustaining even a scratch, Bond has become one of the most famous fictional characters of all time.

We looked at two trailers from the latest Bond Film “Die another Day”, one, a forty-five second teaser and the other a longer theatrical trailer. The two trailers employ varying techniques, styles and themes to try and relate to as many of this 'target audience' as possible, and bring across the infamous character of 'James Bond', using only a few minutes of moving image and sound in an attempt to increase interest amongst the movie-going public, maybe attempting to appeal to those people not yet captivate' by the 'Bond' phenomena.

The first of the two trailers is a testosterone-fuelled feast of action sequences and stunningly beautiful women which very much sticks to the ‘Bond’ genre. However the trailer opens with a barren, moonlit landscape with mist rising off it and a profound American voice speaking over the eerie music. This start gives a spine-chilling feel to the shot, and feels like a horror movie or some kind of extra-terrestrial based movie thriller is being promoted and holds the audience in suspense, although as the scene unfolds it becomes quite clear what message trailer is trying to bring across. As the camera moves in closer this surreal blue, inhospitable, 'alien' landscape transforms into an endless sea of awakening naked females, obviously implying now that the movie almost certainly will possess underlying sexual themes or ideas; typical of any previous 'James Bond' movie. This sexual innuendo gives a sense of irony to the start as we get the feeling of the Bond genre coming through making it a sort of joke referring to Bond as a womanizer.  

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The very deep American voice creates the climax which is broken with the last line “There’s a surprise around every curve”. This notifies to the viewers the kind of humor there is in the Bond genre. Also this sexual innuendo reassures the audience that they are going to get what they anticipate. After the array of female flesh blurs the viewer is introduced to an ice gun, the emphasis on the gun being made from ice perhaps implies the setting of the film with the ice palace and the villain living in the ice palace showing us yet again the ...

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