Business Studies - Promotion
The product I shall be investigating will be Cadbury crème egg. I am going to be re launching this product. I feel this product needs to be re launched because recently there hasn’t been much advertisements about Cadbury crème egg.
Cadbury has been associated with chocolate since 1824, when John Cadbury opened his first shop, establishing a flourishing dynasty that today provides the world with many of its favourite brands of chocolate.
Cadbury Crème Egg was introduced by Cadbury brothers in the early 1920's and was first available in 1923, but the Crème Egg as we know it today was not made until 1971.
I will have promotional objectives, which I want to achieve with this portfolio. Here are my objectives I want to achieve: