Grassroots Development

The national governing body for cricket is the ECB (English And Wales Cricket Board). The ECB commits 11% of its broadcast revenue to funding grassroots cricket. Over the past four years, the Cricket Foundation, which supports grassroots development activities has spent over £12 million supporting local clubs, coaches, teachers, and parents to enable youngsters to play cricket. Also, the government’s announcement that £750 million from the ‘New Opportunities Fund’ will be allocated to upgrade and refurbish sports facilities in schools. The investment is urgently needed and the ECB is keen to work with local authorities in helping to determine where the money is sent.

There are many schemes run by the ECB to increase the development of cricket. Recently, the ECB launched a package called ‘Howzat’. This is an educational resource pack for teachers. It was developed in collaborations with educationalists and fully conforms to the national curriculum. Various initiatives such as Inter-cricket and Kwik-cricket are excellent for youngsters who are new to the game.

Inter cricket can be played in the playground, on grass, indoors or outdoors, it therefore underlies the ECB’s commitment to promoting the game to people in the inner city areas and ethnic minorities.


Kwik cricket resembles cricket but without the complex rules and the hard ball. Kwik cricket is easy to understand and very enjoyable to play. Children who play kwik cricket are being encouraged to use their skills and knowledge to continue.


These games support teachers in delivering aspects of the national curriculum relating to the games or activities in physical education. It is designed to ensure that newcomers in cricket are able to acquire as much pleasure and satisfaction from these activities.

Sponsors such as Natwest bank, One 2 One, Vodaphone, Pepsi, etc play a vital role in grassroots development. The sponsors provide money for various leagues and tournaments. For example, Natwest bank sponsored the two match series between England and Pakistan. In this series, the sponsors allowed children to come free on the last day and held under 15 cricket matches during the breaks.

Pathways For Elite Performers

The ECB has developed a national strategy identifying seven steps prior to the development of cricket and pathways for elite performers. The seven steps provide a national framework which cricket will be introduced locally.

It is very important that each step is interpreted by the ‘County Cricket Boards’ according to specific circumstances, such as people with disability, needs of women, men, girls, boys, religion and ethnic communities, and the inner city areas. The seven steps are:

  • Primary Schools
  • Secondary Schools
  • Club Cricket
  • District Cricket
  • Representative Cricket
  • First Class County
  • England Teams

Primary schools

The aim is to make sure every primary school boy and girl is introduced to cricket and has equal opportunities to acquire an interest in the game.  The main objective for introducing cricket to primary schools is to sustain good relationships with key decisions-makers to meet the requirements of the national curriculum.  

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Secondary schools 

The ECB wants to ensure that all secondary school students have the opportunity to develop their respective range of cricket skills, understanding, enjoyment and appreciation of the game. In secondary schools, the ECB works with other agencies to ensure the continued inclusion of cricket in the national curriculum at all levels including sports related GCSE courses. This strategy encourages secondary schools to offer opportunities for students to develop their personal range of cricket skills. For example, secondary schools are involved in ‘County Board’ endorsed activities to additional and specific quality resources.


The mission ...

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