Analysis on Primary Research Questionnaire.

gave a result of the majority did eat cereal. Our third question was “If not why not” this was a follow up question for those who previously answered “no”. Question four was asking what type of cereal people ate; we asked this to try to find out what people liked about cereal. It resulted in most people liking healthy cereal. We thought that the results might change considerably if we had asked children as well, because children often prefer sweet rather than healthy. Our fifth question was “What do you eat it as?” the majority said as both a snack and a meal. We found this a bit surprising because only two people said they eat it as a meal only. Question six was to find out what brand of cereal people eat, and whether own brands were as popular as brands such as Kellogg’s. Results told us that most people preferred Kellogg’s to any rivals. We wanted to find out how much people were willing to pay for cereal each month. We found that £7-£9 a month was the average spent. We thought that that was about £2 each box and one box a week. We then asked, “Does advertising influence your choice” the results were almost equal. However we thought that this would be a question that people might lie on, because although people might be influenced by advertising they would be a bit hasty in admitting it. We then did a follow up question on what sort of advertising influenced peoples choices, T.V came up tops. Our tenth question was “How often do you eat cereal?” surprisingly daily wasn’t as high as we expected which also backs up that people do eat it as a snack. Our last question was about what influences choice of cereal, taste was the highest, and then price after, brand had only one vote. This worried me slightly because if a cheaper brand improved their taste to compete with bigger brands like Kellogg’s would people abandon Kellogg’s and purchases the cheaper alternatives? Evaluation on Primary Research Questionnaire Overall I was pleased with the results of my questionnaire and I was able to collect useful information. I could have improved it by asking children as well so my questionnaire would be less bias and leave me with information on what children like. I would then have been left with a wider range of results. As a whole I believe that we produced a questionnaire which provided a sufficient amount of information to help us in our project.