This report will depict some of the complex influences affected by consumer and buyer behaviour in the Leisure Industry.

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Appendix 1

Personal Disposable Income 2001 - 2006

 

Notes

• 2002 figure is estimated
• 2003 figure is forecasted
• 2004 – 2006 figures are projected

(Mintel Reports 2004)

Appendix 2

UK Socio-economic Classifications

Courtesy of Brassington and Pettit (2000) pp118

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Appendix 3

Reference Group: Types and Examples

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Appendix 4

Modern family Life cycle

                                                                                Courtesy of Brassington and Pettit (2000) pp125

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Appendix 5

Decision-making Unit

Based on a scenario of a parent taking a child out for dinner.

Adapted Courtesy of Brassinton and Pettit (2000)pp 125

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Appendix 6

Maslow’s Hierarchy of Needs