The production function also ensures that McDonalds maintains and improves the quality of both the food and the service that is provided for its customers, this is so that the customers get good value for money for the food that they have brought from McDonalds, and seeing that the quality of both the service and food provided is always improving then they are bound to be regular customers of McDonalds and tell their family and friends about the quality and service provided by McDonalds, which would convince them to go to McDonalds.
The marketing and finance function ensures that McDonalds is advertised so that it attracts more customers to try out the food at McDonalds and even be regular customers of McDonalds.
McDonalds have various recognisable advertisements to encourage customers to try out the food; recently McDonalds have launched an advertisement to show people that they take care in the cleaning as well as the cooking. The advert has a celebrity boxer exploring McDonalds and watches the crewmembers working and showing that they keep the kitchen area very clean. This is good publicity for the customers of McDonalds who may have doubts on how the food of McDonalds is made, and whether the staff are trained to work in the kitchen or not. The advertisement clearly sends a message across to the viewers that McDonalds is hygiene conscious. This advertisement will help to attract more customers to try out McDonalds and have a positive effect on the performance of McDonalds by hopefully increasing the profits made by McDonalds.
The human resources function for McDonalds also ensures that the staff recruited are suitable for their job role, so that they will be able to provide work a high standard for McDonalds and this will help to meet the mission statement, by the way that if the members of staff (crew members) can serve customers within an instant, by this I mean that the staff can serve customers their food in a reasonable amount of time, then the customers will be happy because they will acknowledge that McDonalds is keeping up to meeting its objectives.
The company as well as the customers also treat the staff at McDonalds with respect and value by the way that they are treated as individuals by managers and the franchisee of McDonalds. All the staff at McDonalds get holiday and sick pay without fail and also get to have a break from work whenever they want as long as it has been agreed with the manager(s). The staff also get rewards in their 3rd, 15th, 20th and 25th year of employment with McDonalds. This is something that some employees look forward to, so this encourages the employees to work for McDonalds. This affects the performance of McDonalds by the way that the more amount of time an employee works at McDonalds the more experience they will have, and this means that the customer service of McDonalds is at a high standard.
The employees of McDonalds also get a discount card, this entitles them to extra value meal at the price of £1.99, the meal is usually sold at £3.29. There also other benefits a large discounts associated with partnerships with McDonald’s for example:
- Entertainment
- Leisure
- Life
- Discount on theme parks
- Car insurance
- Savings on holidays
Also for employees and managers that have been employed at McDonalds for a long period of time, the staff get rewarded with vouchers which can be used at main superstores such as Argos, River Island and Game. The mangers get a lot of benefit schemes such as BUPA Health care, Insurance, Pension Schemes and even spatial Leave (this is like a loyalty holiday) the mangers have to be salary managers only. To get this loyalty leave to have to work in the organisation for a period of 10Years giving the managers a 6week paid holiday.
