• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing definition and its role Marketing is the process of interesting potential customers and clients in product or a service that the business is offering.

Extracts from this document...

Introduction

Introduce to Marketing Task 1 - Marketing definition and its role Unit 3: Introduction to Marketing Task 1 - Marketing definition and its role Marketing is the process of interesting potential customers and clients in product or a service that the business is offering. It is also essential to the growth of any organisation. Marketing is mistaken as just simply advertising. This is not the case as there are four main aspects of marketing (the four P's). These are promotion, price, product and place. "Marketing is the management process responsible for identifying anticipating and satisfying customer requirements profitably". - The Chartered Institute of Marketing. This definition looks at the satisfaction of customer wants by identifying them not only in the present but also analysing them in the future. The Marketing Concept is based on the idea that business can meet their objectives by concentrating on customer needs and also satisfying these needs better than competitors. This concept is in active when customers have more income so then they are more selective, so their needs was not easy to identify and in marketing concept goal is to identify the needs before producing the product. ...read more.

Middle

Marketing principles are the goals of the marketing department. There are four principles, which are, keeping ahead of competitors, using new technology, understanding customer needs and communication effectively with the customer. Keeping ahead of competitions is an important principle, because the customer will always go to the organisation with the best service and quality of the product and service and this will keep an organisation ahead of their competitors. Here is a example of this, think you have a store that sells jackets, jeans and t-shirt etc, but there is also another 3 stores that sell same as you, they will be your competitors, this will be a competition between you 4, so to get ahead of the competition you must have a stock of superior quality, in point of novelties and variety with the excellent store service, then you will be at the top of the competition. This is why the principle keeping ahead of competition is a goal that helps marketing department to achieve their aims. ...read more.

Conclusion

Communicating effectively with customers is a principle that business must follow, it is meant by letting customer know about the products or new products or new services. The organisation must keep their customers informed and let them know all the times so they can trust and stick, this will lead into a successful business. The businesses can inform their customers by lots of ways. This could be by advertising on TV or elsewhere. Here is a example think you have a shop that sells fast food like burgers and chips etc, if you don't inform your customers all the time they will think you make non quality food or you come up with a new burger but they don't know about it so you can fail the business, but if you inform them all the time they will trust your food and know about the new burger and they will stick with you all the time this will lead to a successful business. ?? ?? ?? ?? ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. Strategic Marketing Report - Virgin Trains

    The company now has the records so can send them a leaflet about the new horticultural book.) They can also use Fax, Telephone, SMS Text Messages and Email to contact you. * Public Relations (PR) - this is when a company invites a newspaper to interview about their product and

  2. I have been asked to produce a marketing strategy for an existing or new ...

    They need to make the consumer feel like it is an essential item to have a Mercedes. Mercedes need to play on the image that they have to increase sales. A pricing strategy is also appropriate. Mercedes have high margins on their cars so they are able to reduce the price of their cars.

  1. Business GCSE Unit 1, A1

    Also Disney sell products like toys, clothing all over the world, this makes them better known. Alton Towers main customers are families, this is because Alton Towers provide fun and rides for all ages. Other main customers they have are teenagers who spend their money on Alton Towers at weekends,

  2. Business- Open retail store

    The gender is not really an issue as both males and females need to eat and there is no evidence shown to prove that a certain gender prefers baked goods. As the shop is positioned in central London the product prices will be quite high.

  1. Business Shop Task

    What makes an animal kosher/acceptable to eat? Meat - For an animal to be Kosher, it must have split hooves and chew its cud. (E.g. cow, goat, lamb.) Non-Kosher animals include pig, horse, camel and rabbit. Kosher birds include chicken, turkey, goose, and certain duck.

  2. thorpe pask marketing

    The need to appeal to a wider audience and become more of a national brand is very much at the forefront of the marketing strategy at the two parks. Up until now, theme parks have been able to survive on that one to two hour catchment area alone, but it is clear that times are changing.

  1. Business studies marketing coursework

    This technique is usually used with a new and/or unique product. Penetration - This is when a product is priced low in order to break into a competitive market and attract regular costumers. Used for a product with a lot of competition.

  2. Alcopops - design a new business.

    There may be problems when conducting both types of primary data as with the questionnaire, people may not answer truly, also there a sector of the population that cant read or write English, this can be overcome, by asking a friend of mine who can speak Arabic to write out

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work