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Marketing & Marketing Mix usb

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Introduction

Marketing Mix A Definition of Marketing This is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers. Market is also used for groups of people wanting to purchase a product or service. Some products may exceed more than one market. This is the location where people meet to buy and sell. Marketing is more than just selling or advertising. It is the art of making it as easy as possible to get the potential customer to buy your product. A Definition of Marketing Mix and what it Contains The four main elements used by a marketing manager to market goods and services. ...read more.

Middle

An example of this is Adidas. Place The way in which a product or service is distributed, or where it is located. So you know where to go etc. The place is usually made in such a place that the customers would be most attracted to the products. It is not just about location. This can be achieved in various different ways such as: retail shop, internet, texting, mail, newspapers, telephone and vending machines. Price The various prices of the various services and products. How much everything will be sold for. A significant factor in pricing a product is the competition. Companies charge prices for their goods and services. These prices can be determined by either supply or demand or purely by the companies decision itself. ...read more.

Conclusion

Once market share has been won, the price can be increased to gain larger profits. Cost-plus pricing is fixing a price by adding a % profit margin to the cost of production. Promotion All the techniques used to promote a site by search engines and directories. Promotion involves disseminating information about a product, product line, brand, or company. It is comprised of four subcategories:*advertising*personal selling*sales promotion*publicity and public relations. The specification of these four variables creates a promotional mix or promotional plan. A promotional mix specifies how much attention to pay to. It is a very important marketing tool. It helps companies INFORM and PERSUADE customers of the products they sell. Promotion tools include catalogues, magazines, advertising, telephone, e-mails, sponsorship, selling, public relations and merchandising. Promotion is about deciding how a product should be marketed and sold. It is a huge mix of methods. ...read more.

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Response to the question

This essay covers the basic outline of the marketing mix, however there is plenty of room for more detailed analysis. I particularly like the introduction to marketing. In my experience, too many essays dive straight into what the marketing mix ...

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Response to the question

This essay covers the basic outline of the marketing mix, however there is plenty of room for more detailed analysis. I particularly like the introduction to marketing. In my experience, too many essays dive straight into what the marketing mix includes, without contextualising it. A strong introduction such as this builds a good foundation for a successful essay.

Level of analysis

The analysis is quite superficial throughout. One query I have with this essay throughout is that they do not mention how or why the company comes to decisions in each section. For example, in the product section, there is no mention of the company making the choice to supply a niche product or something to the mass market. Yes, they mention packaging and appearance, but there is no appreciation of why this is important to marketing. I would've liked to have seen this essay outline the advantages and disadvantages of each place mentioned - listing them shows knowledge but doesn't show any application or analysis skills. Similarly, some evaluation needs to be done with the different pricing strategies and promotion methods. Simply listing them will not gain top marks at GCSE level.

Quality of writing

This essay is structured well, using clear subheadings. I would've liked to have seen a conclusion, however, which addresses the importance of the marketing mix to the firm. Such evaluation, using a justified judgement, will gain you top marks at GCSE level in Business Studies. Spelling, punctuation and grammar is strong throughout. I am slightly unsure why most of the pricing section is bolded - such poor formatting shows a lack of care!


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Reviewed by groat 13/02/2012

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