Marketing Mix
A Definition of Marketing
This is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers. Market is also used for groups of people wanting to purchase a product or service. Some products may exceed more than one market. This is the location where people meet to buy and sell. Marketing is more than just selling or advertising. It is the art of making it as easy as possible to get the potential customer to buy your product.
A Definition of Marketing Mix and what it Contains
The four main elements used by a marketing manager to market goods and services. These elements are product, price, place, and promotion.In order for marketing to succeed a range of different activities should take place.This is called the Marketing Mix. The four P’s are the key to the product being marketed.
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Peer Reviews
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Quality of writing
This essay is structured well, using clear subheadings. I would've liked to have seen a conclusion, however, which addresses the importance of the marketing mix to the firm. Such evaluation, using a justified judgement, will gain you top marks at GCSE level in Business Studies. Spelling, punctuation and grammar is strong throughout. I am slightly unsure why most of the pricing section is bolded - such poor formatting shows a lack of care!
Level of analysis
The analysis is quite superficial throughout. One query I have with this essay throughout is that they do not mention how or why the company comes to decisions in each section. For example, in the product section, there is no mention of the company making the choice to supply a niche product or something to the mass market. Yes, they mention packaging and appearance, but there is no appreciation of why this is important to marketing. I would've liked to have seen this essay outline the advantages and disadvantages of each place mentioned - listing them shows knowledge but doesn't show any application or analysis skills. Similarly, some evaluation needs to be done with the different pricing strategies and promotion methods. Simply listing them will not gain top marks at GCSE level.
Response to question
This essay covers the basic outline of the marketing mix, however there is plenty of room for more detailed analysis. I particularly like the introduction to marketing. In my experience, too many essays dive straight into what the marketing mix includes, without contextualising it. A strong introduction such as this builds a good foundation for a successful essay.