RP: Anything else?
IS: We currently do not have a web page or a logo.
RP: What sort of content would you be looking for in a web page?
IS: Not a lot really, just a simple homepage with details of our location and how to join; nothing fancy like e-commerce would be required.
RP: Would you require a logo on a letterhead?
IS: Not really, we already have a letterhead but it is a bit outdated. It is not a large problem however; we don't really need a logo on the letterhead more so on a web page etc...
RP: I understand the club has a golf store; does it need any promoting.
IS: The club shop has been very successful in recent times. In the past we have had leaflets designed, printed and delivered by professionals, however this was a very expensive procedure but was effective.
RP: How about tournaments, do they need promoting?
IS: Well I suppose you could create posters but we don't think that they would be very successful.
RP: Do you send letters to all members with the appropriate handicap notifying them about forthcoming events?
IS: No, we currently leave letters at the front entrance with details of tournaments. A system such as you were talking about could prove to be very effective.
RP: Have you ever advertised in local newspapers?
IS: Yes we did at one time but it didn't prove very successful.
RP: I also understand you have a restaurant and bar area, would you require any work in that area?
IS: I don't think so but the menu may need rethinking, currently it is very difficult when prices are changed and new system in the changing of prices on the menu could be useful.
RP: Thank You for your time, this should give me a good idea of what you require.
IS: I hope it all helps.
Analysing the Interview
At present the golf club does not use a logo. They do, however, have a letterhead. They said that they would like it improving, maybe by adding a logo to it, but it would not be on top of the list of priorities. All records of members are non-computerised. This is a very large problem. They have never sent out individual letters to members concerning tournaments; they usually leave letters about the tournaments at the entrance to the club but believe a mail merge letter could work very well. The club does not have any sort of web page but does very much want to get online. The club has in the past had leaflets designed, printed and delivered by professional leaflet designers, however there is a possibility of creating a much cheaper costing solution. The menu was updated recently and needs little work, however a better system of changing prices could be of use. The club scorecard is very much out dated but more and more people seem to be using electric scoring systems. The club has never published any sort of poster to promote the club and thinks it is unlikely that it would have a great effect. The club did try a small advert in the local paper at one time but this did not seem to have much effect.
Brainstorm of Possible Tasks
Below is a list of all possible tasks that I could produce solutions for:
> A logo.
> A letterhead.
> A database of all of the members.
> A mail merge letter inviting members with a good enough handicap to a tournament.
> A club homepage.
> Leaflets or flyers to promote the club and its store.
> A new version of the restaurant and bars menu.
> A new version of the club scorecard.
> Posters to promote club tournaments.
> Advertisements in local newspapers to promote the club store.
Brainstorm of Tasks That I Will Try To Provide Solutions For
I will first produce a logo for the club. This logo shall be eventually be put on the club homepage, the clubs letterhead and the database of members. I will then computerise the record of all members in a database. Using this database and queries within it I shall filter out members with good enough handicaps so that a list of the players eligible to play in certain tournaments can be published on the club homepage.
Detailed Task Profiles
I spoke to Mr Smith about the solutions I had proposed to create. This is what he told me about each task.
The logo should be very simple. It should not use many colours. The main background should be white and any text on it should be in a greyscale colour i.e. black or grey. The reasons for this are that we would like the logo to feature prominently in our letterhead. The majority of our letters will be printed on a greyscale printer. We find that colour images may look very impressive on screen but when printed of on these types of printers the effect ends up being dramatically reduced.
As mentioned before, we would like the logo to feature prominently in the letterhead. We are looking for a modern look that has a unique effect. Space at the bottom of the page as well as the top could be used. It is imperative that it includes all contact details i.e. the clubs address, telephone and fax, website and email details should be included. The task as a whole is very open-ended.
All we are really looking for is a system to store all of our member details on. We need a system that can filter out different types of members and players with different ranges of handicaps easily.
Websites have become a very important part of any business. We do not want a very complicated website at this moment, we simply want to get onto the web. The site should maintain a high quality image of the club. It should contain a brief history of the club and some information about the facilities the club has. It should have all of the necessary contact details. There should be a fair amount of graphics "showing off" the club and the course. We believe we have a beautiful course here and we would like to show this to anybody visiting the website.
Raj Purewal GCSE PROJECT 2001 - 1 -