The pictures show so many exciting things and that will have an effect to the public because when they see the exciting pictures and the animated octopus they will know the Aquarium is an interesting and educational place to visit.
The other information that in the leaflet is where to find the aquarium, facilities on offer, for instance disabled access and crazy golf plus a tea room which is very important if people want to eat there. Also on the front of the leaflet is a cartoon octopus which you will remember forever.
Different fonts are used so that it will attract the people to look at the leaflet. A clear font is used for the public to easily read the information without troubles, the capital letter are used for so that people will notice the leaflet because it will be easy to notice. The colours are mostly blue because that gives reference that it is linked with the sea.
There are many examples of persuasive language that will encourage people to go to the aquarium Some of these are
”Careful contact with rays and starfish”, means that when it says careful contact it could mean that it means that the starfish and the rays are dangerous and exciting this could be aimed out to small children who like excitement and adventure.
“Cuttlefish changing colour as they watch you pass”, could mean that when you are watching the exciting cuttlefish they watch you and they change colour Children would be captivated by this and will wonder for all of the day how they change.
”Small sharks that glide effetely past “ this is a very powerful statement saying that sharks are the kings of the sea as they glide past with no trouble people of all ages will be captured by this small but yet strong statement.
“Conger eels that make you shudder” the word shudder make you dying to see the conger eels, conger sounds very exotic. I think that this is a caption for everyone because everyone would want to see these elegant fish that swim past and make you shudder with emotions.
“A hungry octopus stalking a crab” is a very exciting caption catching the moment in it, you would actually be able to see the octopus stalking it and catching it but small children would be scared by this as the octopus would eat it so really it is only for adults.
“Silvery bass dodging the crashing wave” is a powerful caption that makes the bass sound like it is quick and agile and it sounds like a great fish to see. “Crashing waves” sound big and bold so it sounds cool. This is for anyone as it is not scary and sounds fun. Overall, it is clear that words have been chosen to create the maximum effect.
Ellipsis is used repeatedly in the text to hold suspense and to also continue the sentence instead of having a large chunk of text which is boring to read. It grabs the exciting parts and suggests that they want to put a point forward about the excitement of the aquarium.
I think that the leaflet would convince people to go to the aquarium because as soon as you see the leaflet it attracts attention. It has an effective layout and the right colours have been used in the right places. Also, the information that us used in the leaflet is very interesting as the pictures and the text encapsulate the positive things about the aquarium.
