To test my hypothesis in the investigation, I formed a simple test to find a portion of the two newspapers that deals with the same topic (Princess Margaret’s death). Secondly, I randomly selected 50 words (as described in the random selection section above) from two articles dealing with the same topic, and compared the number of letters in the words. I then selected 20 sentences, once again at random, and compared the number of words in those sentences. I then compared the results shown below in the form of tables…
Preliminary RESULTS
TABLE SHOWING NO. LETTERS IN WORDS FOR 50 WORDS IN EACH NEWSPAPER
TABLE SHOWING NO. WORDS IN SENTENCES FOR 20 SENTENCES IN EACH NEWSPAPER
Analysis
The results for my preliminary test show a very obvious contrast:
- The number of letters in each sentence between the tabloid and broadsheet newspaper
- The number of letters in each word between the tabloid and broadsheet newspaper.
The bar charts (for both of the tests) are in a natural distribution and show most of the points in the mid-point range. The result show that the sentences have more words in the broadsheet newspaper and also that the words get longer in the broadsheet newspaper.
With these two main points it easily shows that broadsheet newspapers are more difficult to read than tabloid newspapers.
INTRODUCTION TO ACTUAL EXPERIMENT
Next are the result tables from the actual experiment. Before were the preliminary result tables. Once again we are trying to find out the differences in readability between Broadsheet newspapers in comparison to Tabloid newspapers.
RESULTS OF ACTUAL EXPERIMENT – BROADSHEET AND TABLOID
BROADSHEET
WORDS: TALLY CHART
KEY
II PAGE 21 (RANDOMLY SELECTED)
II PAGE 26 (RANDOMLY SELECTED)
II PAGE 8 (RANDOMLY SELECTED)
II PAGE 4 (RANDOMLY SELECTED)
SENTENCES: TALLY CHART
KEY
II PAGE 31 (RANDOMLY SELECTED)
II PAGE 43 (RANDOMLY SELECTED)
FREQUENCY TABLE FOR BROADSHEET (WORDS)
KEY
II PAGE 21 (RANDOMLY SELECTED)
II PAGE 26 (RANDOMLY SELECTED)
II PAGE 8 (RANDOMLY SELECTED)
II PAGE 4 (RANDOMLY SELECTED)
II TOTAL
FREQUENCY TABLE FOR BROADSHEET (SENTENCES)
KEY
II PAGE 31 (RANDOMLY SELECTED)
II PAGE 43 (RANDOMLY SELECTED)
II TOTAL
TABLOID
WORDS : TALLY CHART
KEY
II PAGE 87 (RANDOMLY SELECTED)
II PAGE 23 (RANDOMLY SELECTED)
II PAGE 20 (RANDOMLY SELECTED)
II PAGE 15 (RANDOMLY SELECTED)
SENTENCES
KEY
II PAGE 18 (RANDOMLY SELECTED)
II PAGE 5 (RANDOMLY SELECTED)
FREQUENCY TABLE FOR TABLOID (WORDS)
KEY
II PAGE 87 (RANDOMLY SELECTED)
II PAGE 23 (RANDOMLY SELECTED)
II PAGE 20 (RANDOMLY SELECTED)
II PAGE 15 (RANDOMLY SELECTED)
II TOTAL
Frequency Density Histogram for the Word Length (TABLOID)
Frequency Density Histogram for the Word Length (BROADSHEET)
Cumulative Frequency Table for Tabloid Newspaper
Cumulative Frequency Table for Broadsheet Newspaper
Numerical Analysis of this Data
I am going to find the mean of the word length data (in the table above) for both the tabloid and broadsheet newspapers; therefore I can compare these two types of newspapers together. This is shown below:
Mean
I used the formula = sum of fx
sum of f
= 434.25
101.5
= 4.29 (the average word length for the tabloid newspaper).
I used the formula = sum of fx
sum of f
= 392.25
97.5
= 4.02 (the average word length for the broadsheet newspaper).
I wanted to look at the spread of the data for both tabloid and broadsheet newspapers using a more sophisticated method called Standard Deviation. The way I did this is shown below:
Firstly, I subtracted the mean from each value in my set of data (X) and then I squared the result ((X – X) ²F).
I then added al the results together and divided by the total number of entries in my set of data (n).
Finally, I took the square root from the answer, giving me the STANDARD DEVIATION.
TABLOID NEWSPAPER
= 691.36
101.5
= 2.61
Standard Deviation for word length in Broadsheet Newspapers
= 573.76
97.5
= 2.43
The standard deviation of word length in Tabloid newspaper was 2.61 and the standard deviation of word length in the Broadsheet newspaper was 2.43. This means that the most of the words length was going to be within 2 of the mean, i.e. between 2-4 letters in a word or 4-6 letters in words, as the mean was around 4, (4.29 for the Tabloid Newspaper and 4.02 for the Broadsheet Newspaper). The standard deviation for both types of newspapers was quite close together.
Graphs
On the next page, there are a number graphs based on these tables. I drew a frequency density histogram for the ‘word length’ in both newspapers because from looking at the results, I noticed that there were a lot of words in the sentence at the start of the results and then towards the end of the results it started to peak out, i.e. the ‘word length’ decreased therefore drawing a frequency density histogram was most suitable for this cause. I also drew cumulative frequency curves for both newspapers. I drew the cumulative frequency curve because I wanted to look at how often a result was obtained that was less than or equal to a stated value in a collection of data. I also drew a box and whisker diagram because I wanted to look at the spread of the data in both types of newspapers.
These graphs are shown on the next few pages:
Analysis of Graphs
In order for me to make a correct conclusion on the readability of tabloid and broadsheet newspapers I need to make a analysis of each one of the graphs that were shown before. I will do this below.
Sentence Length
Frequency Density Histogram-This showed that the words containing 0-2 letters was almost double in the Broadsheet newspaper than in the tabloid newspaper. The tabloid newspaper contained a quarter more 2-4 letter words than the broadsheet newspaper. The words containing 4-6, 6-10 and 10-15 letters were slightly higher in the Broadsheet newspaper than in the Tabloid newspaper. Overall the two histograms were very similar and there wasn’t much difference between.
Cumulative Frequency Curve Analysis
Tabloid
The Median, ½ (n+1) = 21.5
The Lower Quartile (Q1) = 12.5
The Upper Quartile (Q2) = 28.25
The Interquartile range = 28.25-12.5
= 15.75
This shows that half the sentences contained between 13 and 28 words.
Broadsheet
The Median, ½ (n+1) = 24.5
The Lower Quartile (Q1) = 18
The Upper Quartile (Q2) = 36
The Interquartile range = 36-18
= 18
This shows that half the sentence contained between 18 and 36 words. Therefore, it is clearly evident that the Broadsheet Newspaper has more words per sentence, meaning longer sentences compared to the Tabloid Newspaper.
Word length-
Box and Whisker Diagram- this showed the mean of the broadsheet newspaper was much higher than the tabloid newspaper. The data spread for the sentence length was much greater in the Broadsheet Newspaper than in the Tabloid Newspaper. This shows that the sentences in the Broadsheet Newspaper were much more complex and contained more words than the Tabloid Newspaper.
As you can see that the results convey that the Broadsheet Newspaper and the Tabloid Newspaper are similar in terms of readability, this is yet wrong, it could be a result from biased sampling therefore to overcome this problem I will take a stratified sample from both newspapers.
Stratified Sample
I acknowledged that a random sample could also be biased sample, although it is a random sample. For example, if you used the random sample button to randomly select how many girls and how many boys there would be in a council committee, the results might be that more boys were in the council committee than girls, which could be seen as biased, although it is a random sample. To overcome this problem, I will take a ‘stratified sample’ from each paper, looking at the number of pages devotes to sport, adverts, current affairs and other. Stratified sample basically a measure of spread. Using this will help us find the differences in the readability between Broadsheet newspapers in comparison to Tabloid newspapers. The results for the further sampling are shown below, for both broadsheet and tabloid newspapers:
TABLOID (THE MIRROR)
BROADSHEET (THE TIMES)
New data for word length result using the Stratified sample:
TABLOID
No. Of letters in a word No. Of words
1 3
2 20
3 25
4 16
5 14
6 7
7 10
8 1
9 4
BROADSHEET
No. of letters in a word No. of words
1 1
2 16
3 23
4 21
5 10
6 6
7 8
8 4
9 3
10 2
11 1
12 3
13 2
NUMERICAL ANALYSIS OF DATA:
Tabloid:
Mean = (sum) f x divided by (sum) f = 4.35
Standard Deviation = 1.8
Broadsheet:
Mean = (sum) f x divided by (sum) f = 4.7
Standard Deviation = 2.8
This means that the spread in Tabloid newspapers in less than the spread in Broadsheet newspapers: tabloid newspapers spread is 1.8 and Broadsheet newspapers spread is 2.8 therefore showing us that broadsheet newspaper has a more advanced readability compared to a tabloid, people with a professional and educated status are more likely to read because they are more familiar with the more complex language used a broadsheet newspaper. However, a tabloid newspaper has more straightforward and easier language used and it has shorter words and shorter sentences compared to a broadsheet newspaper therefore people who are of a lower class and uneducated status are more capable of reading this newspaper.
As we can see from these results, there is not much of a difference between the mean of the broadsheet newspaper and the tabloid newspaper. However, the standard deviation of the tabloid newspaper is lower than that of the broadsheet newspaper; therefore the broadsheet newspaper has a harder readability than the tabloid newspaper because of the longer sentences and words.
Conclusion
The results that I obtained show that the sentence length and word length in the broadsheet newspaper was greater than in the tabloid newspaper. Broadsheet newspaper used many more complex wordings than the tabloid newspaper did. This is because broadsheet newspapers are aimed at more educated and literate people, as the readability is much more complex. Similarly tabloid newspapers are aimed at people who are less educated since the sentence and word length are smaller than that of broadsheet newspapers.
From the results, it is apparent that there are differences between Tabloid and Broadsheet Newspapers in terms of content and style. The results from the further sampling showed that both newspapers had the same number of pages devoted to sport. The Broadsheet newspaper had 10 more pages more devoted to current affairs. There are more pages given to adverts and ‘other’ things in the Tabloid newspaper.
The cost of a Tabloid newspaper is cheaper than a Broadsheet newspaper, although a Tabloid newspaper has more pages; this could be why Tabloid newspapers are more popular. Another reason why people might prefer Tabloid Newspapers to Broadsheet Newspapers is that they are smaller, making them easy to hold out and read.