I aim to develop a trainer that increases the Adidas' product range. I intend to produce a product that appeals to my target market. Product range is similar products produced by

• One of these is by giving it a specific and easily recognisable name
• Also applying the Adidas logo onto it
• Product features will be different from other trainers.

I am going to create a questionnaire to identify what my target markets prefer for the new trainers and using this information and from my desk research to develop a trainer that will meet my target markets needs and expectations.

PRODUCT DEVELOPMET QUESTIONNAIRE

Hello I am Laura Munera, can I borrow a small fraction of your time to ask you a few questions regarding the features of a new Adidas trainers specifically designed for comfort.

Product

• What colour do you prefer for a pair of trainers?

< White >    < Black >    < Red >    < blue >    < Mixture of colours >           

• How would you like to fasten your trainers?

< Laces >          < Velcro >        < slip on >        

• Do you prefer

< Shox >     < Air >     < flat >

• What material do you prefer trainers?

< PVC >   < Leather >   < Cotton >    

• Which Adidas logo would you like?

< Just the word ‘Adidas’ >   < three stripes along or across >  

                    < Triangular or flower shape logo >

• What type of laces do you prefer?

< Thin >     < Thick>    <Round>  < Velcro >  

• What should the trainers be designed for ?

< Running >        < Walking >        < Sport >        < other >

• How much are you willing to pay for these trainers?

< £20-£30 >      <£31-£40 >      <£41-£50 >      <£51-£60>     < £61-£70 >   <70+>      

• What kind of promotion would you prefer?

< A free gift >    <10 % off>     < free entry into competitions >    

• Where are you most likely to purchase trainers?

< Retailers >        < Wholesalers >        < Through Internet >

• Which type of advertising attracts you the most?

< TV >    < Internet pop-ups >    < magazines/newspapers >    < radio >

Results of Questionnaire

In this task I will interpret my results into tables and graphs to make them easy to look back on to and understand.

Summary

After accurately studying and comparing all results from my questionnaire I have now been able to come up with my product features.

• My trainers will be a number of different colours as this was my target markets preference.
• The results clearly show that my target market would like their fastening method to be Velcro as it is easy for the older person to use and secures their trainers perfectly.
• The trainer of type will be flat as my intended customers favour them for comfort and walking.
• The trainers will be mostly made out of a variety of cotton and leather as my results show these were the preference within the target market.
• The trainers will have the THREE STRIPE logo, we asked which Adidas logo they find more attractive as we have several and this was the preference logo as an important part of product differentiation is the logo.
• Trainers will also be designed specially for comfort while walking.
• The product price will be £55.00. This figure was achieved by looking at the results from our questionnaire.
• Promotions offered will include a free gift (such as a key ring) and free entry into a competition.
• The Adidas trainers will be sold at retail shops and through the internet as these two methods are used by our costumers.
• Finally my product will be advertised in the TV in news papers and magazines and also through the radio as this will effectively attract the most amount of costumers.