Estrategias de Marketing para supermercado Cordiez
Colegio San Pedro Apóstol Empresa y Gestión NS Proyecto de Investigación Sofía del Castillo 30 de abril de 2008 6º año "P" 2400 palabras aproximadamente Agradecimientos Se agradece cordialmente a todos quienes han hecho posible la realización de este Proyecto de Investigación, por su esfuerzo y dedicación. La compleja tarea de reunir todos los elementos necesarios fue completada gracias al Gerente de Cordiez, Guillermo Olmos, quien nos permitió amablemente el acceso a la organización para encuestar a clientes y empleados, y fue quien brindó datos internos relevantes para el trabajo. También contribuyó con esta tarea Dolores Oliver, bibliotecaria del Colegio San Pedro Apóstol, quién brindó asistencia para la búsqueda de información pertinente dentro del material disponible, así como también recomendó algunas fuentes útiles. Mi madre contribuyó con su voluntad para llevarme a visitar la organización o a librerías cuando era necesario sacar fotocopias; y a mi hermano, quien me levantaba la moral con su optimismo y energía, le reconozco su interés en el tema y apoyo motivador. Gonzalo Cappa y Camila del Castillo me ayudaron enormemente en la larga tarea de encuestar, tarea sin la cual en proyecto no hubiera podido realizarse. Por último, pero no por ello menos importante, agradezco a la inmobiliaria de Aníbal Peyrani por su disponibilidad
BP Financial analysis
Master of Business Administration Group Assignment Cover Sheet Student Numbers 028200 029464 0926486 023149 Please note that a grade will only be given to those whose student number is noted on this form. Please ensure that the student numbers from all group members are recorded accurately. Module code SHR036-6 Assignment No. Module Title Accounting for Leaders Module Tutor Larry Teh Due Date 7/12/10 Work presented in an assessment must be your own. Plagiarism is where a student copies work from another source, published or unpublished (including the work of another student) and fails to acknowledge the influence of another's work or to attribute quotes to the author. Plagiarism is an academic offence and the penalty can be serious. The University's policies relating to Plagiarism can be found in the regulations at http://www.beds.ac.uk/aboutus/qa/documents To detect possible plagiarism we may submit your work to the national plagiarism detection facility. This searches the Internet and an extensive database of reference material including other students' work to identify any duplication with the work you have submitted. Once your work has been submitted to the detection service it will be stored electronically in a database and compared against work submitted from this and other universities. It will therefore be necessary to take electronic copies
Ford Company Analysis - corporate structure and financial analysis
FORD MOTOR – company analysis “PROFITABLE GROWTH FOR ALL” Helena Kiviniitty Jakob Caculovic Milos Grubic December, 2012 Contents Introduction . Analysis of corporate governance .2 Charter of the Audit Committee .3 Charter of the Compensation Committee .4 Charter of the Finance Committee .5 Charter of the Nominating and Governance Committee .6 Charter of the Sustainability Committee .7 Corporate Governance Principles .7.1 Main idea .8 Board of Directors Structure and Operations/Board Compensation .8.1 The process of selection and the size of the board .8.2 Qualifications .8.3 Independence of Directors .8.4 Board Committees .8.5 Compensation of Board .8.6 Director Orientation and Continuing Education .8.7 Meetings .8.8 Responsibilities and Duties .8.9 Conflicts of Interest and Concern Reporting .9 Annual Performance Evaluation .9.1 CEO Alan Roger Mulally 2.Financial statement and ratio analysis 3.Estimation of the cost of equity, debt and the cost of total capital 4.Evaluating the firm’s current investments 5.Where and how firm get its current financing? 6. Estimation of the optimal financing mix with an indication of whether and how the
Business Plan
UNIT 1: YOUR BUSINESS IDEA: . Our business idea is a special tea house. The tea house sells healthy latvian teas that are purchased from latvian home farmers. We try to emphasise the importance of the latvian culture. In addition we offer different entertainment facilities to our customers. These are some kind of dances, concerts, table games, word games, opportunity to read books and so on. The relaxation and the entertainment come together in this tea house and customers can choose what they want to do. The name of our café is Tea Culture. 2. We try to provide a good atmosphere, relaxation and entertainment to our customers. We provide also opportunity to take care of their health and communicate in a cosy and comfortable place. Moreover our café offers different activities (concerts, dances, games etc.) each day to let people spend their free time interestingly. 3. The owners: Name surname Personal code Telephone number Address e-mail address Share Mara L 40% Zane Š 30% Anastasija 30% 4. There are 3 owners. The ownership is shared the following : 40%, 30%, 30%. ECONOMICS OF ONE UNIT: . We will pay a salary to an owner who is also a director, but other owners will receive a dividend. 2. The type of our business is a service. 3. Our unit is an average cost of goods sold per customer. 4. The economics of one unit for our business are: Average sales
Organisational Behaviour (in short called as OB) is concerned with the study of the behaviour and interaction of people in restricted or organised settings.
Unit 3: Organisations and Behaviour: Introduction: Organisational Behaviour (in short called as OB) is concerned with the study of the behaviour and interaction of people in restricted or organised settings. It involves understanding people and predicting their behaviour, and knowledge of the means by which their behaviour is influenced and shaped. Organisations are bodies or entities created for a stated purpose They may consist of one or more people. In the case of a sole trader or single operator, he needs to build relationships with suppliers, contractors, customers, clients, and the community. For those that consist of more than one person, internal as well as external relationships have to be created and maintained. Organisations therefore consist of individuals, groups, and relationships. Objectives, structures, systems and processes are then created to give direction and order to activities and interactions. OB is thus of great concern to anyone who organises, creates, orders, directs, manages, or supervises the activities of others. It is also of concern to those who build relationships between individuals, groups of people, different parts of organisation between different organisation, for all these activities are founded on human interactions. OB is therefore concerned with:1. The purposes for which organisations are created 2. The behaviour of individuals, and
Starbucks expansion into China
Starbucks Company History Starbucks was opened its first coffee company in Seattle's Pike place Market on 1971. The name was taken from the first mate in Herman Melville's Moby Dick (Company Profile, 2005). Products Beverages: Brewed coffees, Italian-style espresso, cold blended beverages, roasted whole bean coffees, tea products, fruit juice, sodas, and coffee liqueur. Food: Sandwich, Salads, pastries and ice creams Non food items: Mugs, Travel tumblers, coffeemakers, coffee grinders, storage containers, compact discs, games, seasonal novelty items, Starbucks card, media bar. International Business Development In order to achieve Starbucks mission to be a global company, the development strategy that Starbucks implemented to adapt with variety market and local need are: joint ventures, licenses and company owned operation (Starbucks Corporation, 2005). There are 4,666 Starbucks stores which are operated and 2,222 are licensed operation in US which are spread out in 50 states. For the international location, Starbucks' store can be found in 34 countries outside of the United States and 1,049 stores are company owned operated in Australia, Canada, China, Germany, Singapore, Thailand and the U.K. and 1,734 are joint ventures and licensed operation (Company Fact Sheet, 2005). Starbucks goes International 996 Starbucks open in Tokyo, Japan. Nowadays, there are more
Project Management - planning an all inclusive carnival concert in the North Western end of Trinidad.
NAME: REANA SINGH COURSE: BTEC HND - HUMAN RESOURCE MANAGEMENT SUBJECT: PROJECT MANAGEMENT DUE DATE: 3rd May, 2011 TABLE OF CONTENTS PAGE Title Page......................................................................................1 Executive Summary.........................................................................2 Table of Contents............................................................................3 Introduction.................................................................................4 Project Life Cycle a. Initiating Phase..................................................................5-7 b. Planning Phase..................................................................8-11 c. Execution Phase.................................................................11-13 d. Closure Phase....................................................................13 Recommendation and Conclusions...................................................14. References....................................................................................15. Appendices.....................................................................................16-34 EXECUTIVE SUMMARY The main aim of this project is for your company to gain a profit from this event. It will
Thai Tuan Textile Company, Vietnam - Marketing Strategies
Lecturer : Prof. Dr. BENOÎT HEILBRUNN Group members: HUYNH THÊ THUY LE THANH NGUYÊN THI THUÝ HANG NGUYÊN THI THU HÀ VÕ MANH THANG ÐINH NGOC HUY CHU DUY HUNG HÔ THI HOÀI . OVERVIEW * The Thai Tuan Story Thai Tuan Textile and Garment Corporation was founded in early 1993. At the moment, it is one of the leading Vietnamese textile product and fashion services supplying enterprises, that specializes in manufacturing and trading varieties of polyester fashion fabric such as Jacquard fabric, Sateen fabric, Chiffon fabric, Stretch fabric,...mainly for ladies. Its products now are consumed widely in domestic market and export to different states over the world. From the 1990s, when many other domestic enterprises attached special importance to exporting their products to foreign markets, Thai Tuan has decided to choose the essential strategy to develop domestic market and built step by step plan to penetrate into the international market. Through introducing products at "Vietnam's highest quality products" fair that was organized in different cities, Thai Tuan brings its products over consumers. Thai Tuan has won the prize "Vietnam's highest quality product" from 1998 until now in succession and the prize "Gold star of Vietnam" in 2007. From the idea to manufacture fabric for the traditional custom - "Ao dai" at the beginning, Thai Tuan has developed many lines
Marketing. In my project, I am going to be looking at how Nestls Smarties are marketed. I will include my own research about the product marketing to get a good idea of how they market their product now.
Business Studies Marketing Jamal Senouci 11N Contents Aim --------------------------------------------------------------------------------------page 3-4 General marketing terms ----------------------------------------------------------pages 5-6 Introduction ------------------------------------------------------------------------------page 7 Price Survey ------------------------------------------------------------------------------page 8 Letter to company ------------------------------------------------------------------------------- Package from Nestle----------------------------------------------------------------------------- Package from Cadburys------------------------------------------------------------------------ Taste test------------------------------------------------------------------------------pages 9-10 Trial Questionnaire---------------------------------------------------------------pages 10-11 Questionnaire----------------------------------------------------------------------pages 12-13 Explanation of questionnaire--------------------------------------------------------page 14 Results of questionnaire-----------------------------------------------------------page 15-19 Target Market ---------------------------------------------------------------------------page20
Media Planning for BMW ActiveHybrid 7. The BMW ActiveHybrid 7 was introduced in 2010. This is a leading product for BMW to access to the high-end hybrid power vehicle market. It has numerous unique advantages over its competitor, Lexus and Mercedes-Benz.
UNITED INTERNATIONAL COLLEGE Media Planning for BMW ActiveHybrid 7 Group Members Bella Choi (0831400004) Ethan Zhu (0831400103) John He (0831400017) William Ho (0831400018) 2011/5/15 Situation Analysis * History of BMW Bavarian Motor Works (BMW) was found in 1916 originally as an aircraft engine manufacturer. BMW's white and blue logo was inspired by the Bavaria's flag which shows the colors of the Free State of Bavaria where BMW headquarters in. The company was not a listed company until 1918. In the initial stage, the company was devoting to the development and production of the aircraft engines. After the World War I, BMW was forbidden to stay in this industry by the Versailles Armistice Treaty. Then, BMW shifted to produce motorcycle in 1923. Five years later, BMW acquired an experienced automobile producer, the Eisenach automobile plant, and began to access the automobile markets. The first BMW's automobile came out in 1929. Afterwards, BMW produced a lot of fantastic products in the automobile industry. These products continue to help BMW to build a strong brand name and perfect reputation in all human beings' mind. Now, BMW is becoming one of the world's most successful and profitable automobile and motorcycle manufacturers. * Information about the China Market > In 2010, because of the rapid development of the purchasing power of the Chinese people, the