Internal Assessment : Loftus and Palmer Study

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Internal Assessment

IB Psychology

Miroslav Cuculiza


Introduction:

Memory is not as accurate to past experiences. In the experiment of Loftus and Palmer (1974), the error trying to determine that people try to fit past events into a present situation. There study was with eyewitness and influences of a person's memory of an event. Throughout is experiment we are going to prove that memory given cainfluence a situation of the present situation. The brain is best known for many things, the most important is memory. Memory is the capacity to retain information given. In memory there is the long term memory, and the short term memory. The long term memory has the capacity to retain things for a long period of time, and the short term memory has te capacity to retain things for almost thirty seconds with a clear view after it has occurred. In Loftus and Palmer experiment they were trying to experiment with the long term memory and demonstrate that the memory is not as accurate as they say. The first experiment that Loftus and Palmer conducted consisted of forty-five students from the University of Washington. They showed them seven videos of traffic accident, these videos were short and educational for safety driver education. After watching the video they were asked to write their memory of what they have seen. The students were also asked to answer some specific questions but the critical question was about speed. The result as they said that coud be due to a distortion in the memory of the participant, but they also argue that the results could be due to response-bias factors, on this case the participant is not exactly sure of the speed so they just estimate. The aim of the experiment is to investigate and determine while information after an event, really influences a memory for that present event.

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Design:

The experiment is an independent measures design because it involves us using more than two groups, were each of the participants only ha one condition. Each of the participants received the following question "about how fast was the ca going when they _____ into each other" the independent variable is the verb used to experiment each participant for example "smashed, collided, bumped, hit, contracted". The dependent variable is the speed reported from each of he participant. We followed all of the ethical guidelines, with no harm and unwilling participation of ach participant. Participants were all given an informed ...

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