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Healthy Eating - Comparing Supermarkets

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Group 6 Comparison of Food Providers Tesco's versus Sainsbury's Eating a healthy diet in today's world is a great achievement. Living in an over-consuming society where one has so many food choices, takes a lot of inner strength to maintain a healthy balanced diet. Supermarkets offer such a great variety of food items on their shelves, in tempting, colourful and attractive packaging that people tend to forget or do not understand their nutritional values. As a public health nutritionist it will be our role to educate consumers. However, in reality how easy is it to choose a varied, balanced, 'healthy' diet? Visits to Tesco's and Sainsbury's were carried out and these are our findings. Location of stores/Accessibility Tesco's Tesco's metro was located quite close to the train station in the city centre; the free city bus also stops right near it. In comparison to Sainsbury's Local the aisles were wider for disabled. There is no car park around the area so you would have to rely on public transport or taxis which could be a problem for the elderly and disabled. Sainsbury's In comparison Sainsbury's have 12 stores in the Leeds district approximately 1 to 7 miles from the city centre. There are 2 types of store, Sainsbury's Local and Sainsbury's Superstore. The larger superstores are often out of town; however they have large car parks offering free parking. ...read more.


reach the top shelves.} Food Availability Sainsbury local supermarket offer a range of products such as Meat, wine, fresh fruits, sandwiches, tin food , as well as confectionary items. However they didn't seem to sell much frozen foods. Sainsbury's also sell 'World Foods' from countries, which include Indian, Chinese, Italian, American and Thai, Greek, British and this shows how globalisation has had a large impact on the food products the supermarket has started to supply as a result of growing customer demands. Sainsbury's also had vegetarian food. However they didn't have any kosher or halal food for people with religion background. Although Tesco's metro do not offer as much products specific to ethnic communities, but the main tesco supermarket does offer many ethnic food to the minor community. There was a good range of food in the shop even though it was such a small store. They also had a whole aisle just full of world foods which is good considering it is such a small store. Food cost Type of Food SAINSBURRY'S TESCO'S Small loaf of wholegrain bread �1.25 50p 1 Litre of low fat milk 45p 45p 6 pack of low fat fruit yogurts �1.00 98p 200g medium cheddar cheese �1.77 �1.77 8 low fat pork sausages �1.35 88p 1 Large tin of beans 57p 29p Bag of apples �1.89 �1.38 Lean minced beef �2.20 Didn't have any 2 tins chopped tomatoes Don't have any 42p Bag of onions (3) ...read more.


marks: Sainsbury's Local 6 .0 Tesco's Metro 8 .0 We arrived at these figures by allowing a mark out of 10 for each of the categories detailed above and then divided this figure by the total score available. Although Sainsbury's were much better from an accessibility and healthy eating point of view, their low scoring for selling products expensive brought their score down below that given to Tesco. Based on our findings, if the question posed were 'How easily can a varied, balanced, 'healthy' diet be accessed?' then the answer would be 'very easily'. However, if the question was 'How easy is it to choose a varied, balanced, 'healthy' diet?' then this moves the responsibility of selecting healthier options to the consumer. Educating the consumer is the key and it appears that Sainsbury's have taken this on board. With Tesco, although healthy products are available, we felt that they needed to improve their methods of educating the consumer, to ensure that the consumer understands how a 'healthy diet' can be achieved. If we could do our presentation again we would make sure we had more time, as we only had a week which was quite hard, although we managed to still find out everything we needed, we could have gone into more detail if we had had more time to research abut both shops. If the whole group had gone to tesco's together as well the whole group would have had more of an understanding about it. ...read more.

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