This experiment explains and shows the interaction between attention and perception and how together, they can perform complex visual search tasks.

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VISUAL SEARCH EXPERIMENT

Purpose

The purpose of this experiment is to examine the features of attention in a visual search task by using the feature integration theory of attention developed by Treisman in 1986.  This experiment explains and shows the interaction between attention and perception and how together, they can perform complex visual search tasks.  

Hypothesis

Two types of searches are used in this experiment:  The first search type is the ‘feature search condition’.  This occurs, when we monitor the relevant feature (mental) map (once we are presented with a certain stimulus, anywhere within the visual field).   The features become integrated in the feature maps immediately.  Thus, the features are represented in the feature maps immediately.  This procedure can take place all at once (known as parallel search), leaving the end result to show no display-size effects.  The second search type is known as the ‘conjunction search condition’, and it requires the use of attention resources.   However, since the attention resources can only concentrate on one specific object at a time, the search will be conducted in sequences, thereby affecting the display size.

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In the feature condition, the subject should still be able to respond immediately, even when the number of distracter items in the display is increased.  As opposed to the conjunctive search condition, where selective use of attention is required, therefore, the reaction time should increase as the number of distracter items in the display increases.

Dependent Variable

This experiment is interested in measuring the reaction time (how long it takes the subject to find and respond to a particular item in the display or when they are certain that the specific item is not in the display), to see if ...

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